CE stalwart Goodmans boxes clever with brand look and new products

LONDON - Sept. 1, 2014 - PRLog -- “It’s Goodmans, Jim, but not as we know it….”

·      Goodmans adopts bold brand refresh

·      New cheeky squirrel mascot

·      ‘Simplicity’ design approach

·      New products launch September

Goodmans, a long-established British name in consumer electronics, is putting
its best foot forward this autumn with a hot new brand look and a fresh range
of digital-savvy products.

Goodmans’ cheeky new mascot – a bushy-tailed squirrel, drawn as a stylised capital G – will appear on products.  The squirrel’s well-known agility and far-sighted cleverness mirror the company’s quick-footed business style.

Goodmans has reworked its product range and will launch into new categories including DAB radios, Bluetooth speakers and home entertainment soundbars.

All new products embody a design approach summed up in the phrase ‘brilliantly simple’. They have intuitive controls, seductive looks, and feature-sets contoured to today’s gadget-blitzed lifestyle. “Goodmans products will have a bold, contemporary approach to design that delivers a simple innovation of real benefit”, states Christian Corney, Goodmans Commercial Director.

For more background see the new Goodmans website:


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Tags:Consumer Electronics, Technology, Branding, Goodmans, Pajama
Industry:Marketing, Technology
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