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Follow on Google News | CE stalwart Goodmans boxes clever with brand look and new productsBy: Pajama Ltd · Goodmans adopts bold brand refresh · New cheeky squirrel mascot · ‘Simplicity’ · New products launch September Goodmans, a long-established British name in consumer electronics, is putting its best foot forward this autumn with a hot new brand look and a fresh range of digital-savvy products. Goodmans’ cheeky new mascot – a bushy-tailed squirrel, drawn as a stylised capital G – will appear on products. The squirrel’s well-known agility and far-sighted cleverness mirror the company’s quick-footed business style. Goodmans has reworked its product range and will launch into new categories including DAB radios, Bluetooth speakers and home entertainment soundbars. All new products embody a design approach summed up in the phrase ‘brilliantly simple’. They have intuitive controls, seductive looks, and feature-sets contoured to today’s gadget-blitzed lifestyle. “Goodmans products will have a bold, contemporary approach to design that delivers a simple innovation of real benefit”, states Christian Corney, Goodmans Commercial Director. For more background see the new Goodmans website: http://www.goodmans.co.uk About Pajama Pajama Ltd is the London based consultancy that creates, develops and manages exciting brands worldwide. For Pajama specifics contact: Ben Wright (email (mailto:ben@pajamaconsulting.com)): ben@pajamaconsulting.com Mobile: 07951 210 614 Pajama's website: http://www.pajamaconsulting.com End
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