Sporting Events Drive 36% Increase In Popularity Of Sports Products

A mixed summer of sport, which has seen England catch the early flight home from the World Cup, Team Sky tumble out of the Tour De France and Great Britain enjoy a particularly successful Commonwealth Games, has driven a 36% increase in the popularity sporting goods.
Aug. 28, 2014 - PRLog -- Following the conclusion of the Commonwealth Games in Glasgow, explored how the average UK consumer’s interest in sporting products changed in relation to major sporting events, examining which products enjoyed the biggest increases and which cities were most gripped by fitness fever.

The World Cup drove a 36% increase in the UK’s interest in football goods, while the Tour De France generated a 51% increase in searches for cycling goods. The Commonwealth Games saw a 22% growth for assorted sporting products, such as running shoes, exercise equipment and dietary supplements.

Lorna Barker, Senior Marketing Manager at, said:

“It’s incredibly positive to see how much major sporting events have impacted on shopping habits. While some uplift would be expected, these significant increases can in part be attributed to the rapid evolution of e-commerce.

“With more people than ever engaging with events on social media and watching coverage on computers, tablets and smartphones, online shops and price comparison engines are literally only a click away, driving impulsive purchases.”

For further information, visit or follow on Twitter @PriceSpyUK.


Lorna Barker
Tags:Retail, Trends, Industry
Industry:Consumer, Shopping, Sports
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