Boy Drinks World Launches New Product with Indiegogo

Brand new spicy serrano extract fires up craft cocktail community and is available on Indiegogo.
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San Diego - California - US


SAN DIEGO - Aug. 27, 2014 - PRLog -- San Diego, CA:  Cocktail lecturer and bitters maker Ram Udwin has launched an Indiegogo crowdfunding campaign at to help bring his Serrano Cocktail Spice to market.  Serrano Cocktail Spice is an intensely flavorful extract of serrano peppers that adds fresh green notes and heat to cocktails and beer.  The campaign runs from August 8th to September 9th, 2014.

Ram Udwin, the owner and founder of Boy Drinks World, said, “I used to call Serrano Cocktail Spice my secret weapon, because as much as people loved my bitters, every time I pulled out the Serrano, I got wild enthusiasm. We use only good, honest ingredients and fresh serrano peppers. We feel that this simplicity is our strong suit, but the flavor is anything but simple.”

Recognized as an on-trend savory cocktail ingredient during Tales of the Cocktail 2013, Serrano Cocktail Spice has been heating up the craft cocktail scene, with media mentions on cocktail, cooking, and lifestyle sites as A Mountain of Crushed Ice (, A Drink With Forrest (, The Year of Halloween, and Tartines to Tikis. You can find more background on the creation of Serrano Cocktail Spice at the BDW blog,

About Boy Drinks World: Boy Drinks World is a bitters and cocktail consulting company owned and operated by Ram Udwin.  Originally a blog documenting Ram’s journey into the spirits world, Ram soon discovered that his passion for great flavors and love for tinkering in the kitchen far outweighed his capacity for writing.  Now Ram delivers educational seminars on bitters and cocktails at events like Miami Rum Fest and Tiki Oasis, as well as launching his own line of bitters and extracts through an Indiegogo campaign at

Ram Udwin is a U.S. Army veteran, San Diego State University alum and BarSmarts Advanced graduate.  He was born and raised in San Diego, CA, and currently manages the San Diego Rum Society. Ram provides thoughts on “drinking, life, and mixing the two” at

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Tags:Cocktails, Bitters, Extracts, Serrano, Spicy
Location:San Diego - California - United States
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