At Pedego Blue Ridge, It’s a Love Story

Pedego’s 51st store opens its doors to a charmed community in Georgia
Cyclists enjoy Pedego Blue Ridge's private test ride track.
Cyclists enjoy Pedego Blue Ridge's private test ride track.
IRVINE, Calif. - Aug. 27, 2014 - PRLog -- John and Suzie Soave fell in love with Pedego electric bikes at first ride. While renting Pedego bikes on vacation, they were so taken by them that they purchased two on the spot. As often happens with Pedego owners, they talked about opening a Pedego store of their own. But it wasn’t until John spoke with his business associate Chip Cipcic that their plans rolled ahead for a Pedego store in Blue Ridge, Georgia. The store — aptly named Pedego Blue Ridge — opened to a slew of delighted customers, and the rest is, well … a happy beginning.

Chip Cipcic enjoyed a passion for electric bikes for years before opening Pedego Blue Ridge with the Soaves. He’s thrilled to share the fun. “The most rewarding thing about selling Pedego electric bikes is seeing a customer grin from ear to ear when they take off on their first ride,” said Cipcic at a recent Pedego event. “We call it the 'Pedego Smile.’” Partner John Soave agrees. “These are fun machines that let people experience the joy of biking again.”

Everyone involved in setting up the store is excited about its location. Blue Ridge, Georgia’s most-popular mountain resort area, boasts a quaint downtown area that attracts hundreds of thousands of visitors annually. Most come from the Southeastern United States, especially nearby Atlanta and Florida. Cipcic and the Soaves found an old vacant gas station in the center of town and knew it would be the perfect location. Before long, the site was transformed into a vibrant, colorful Pedego store that is attracting attention from locals and visitors alike. “Everyone loves the bikes,” says Suzie Soave. “We’ve already had a busy summer and we’re just getting started!”

Those interested in taking test rides are heartily welcomed at Pedego Blue Ridge, and the store even has its own test track — making test rides easy and fun for shoppers. Tours are available, as well. Fun activities at the store includes guided tours to three of the most-popular tourist attractions in the area: Lake Blue Ridge, the Toccoa River and Historic Downtown Blue Ridge. Of course, bikes can also be rented for those who crave the adventure of exploring on their own.

The Pedego team has already built a solid following at Blue Ridge Rotary Club events, the Fourth of July Parade, the Coldwell-Banker Regional Real Estate Conference and the Arts in the Park Festival. They are also part of a popular local promotion called The Ultimate Adventure Sweepstakes. Pedego Blue Ridge’s Grand Opening celebration will be held in September in conjunction with the local Chamber of Commerce event, Business After Hours. For more information on this upcoming celebration, call (706) 632-0020 or email

About Pedego® Blue Ridge
Pedego Blue Ridge offers the regions finest selection of Pedego electric bikes for sales, tours and rentals. Located at 757 East Main St., Blue Ridge, GA 30513, near the intersection of Depot Street and East Main Street, across from the historic Blue Ride Train Depot in the center of downtown Blue Ridge, Georgia. Store hours are Monday through Sunday 10:00 am to 5:00 pm. Please call the store at (706) 632-0020 or email for more information. Pedego Blue Ridge is dedicated to quality service for our customers, from test rides and rentals to buying a Pedego electric bike of your own! And we service what we sell with a full bike repair shop right on the premises. Call us and we’ll make you the best deal you can find anywhere for price, advice, service and lots of FUN!

About Pedego®
Pedego® ( Bikes, the world’s premier electric bicycle brand, transforms people’s lives with fun and an abundance of delightful moments. Pedego’s stylish, colorful bikes boast the latest in electric bicycle technology and deliver a green alternative for transportation, exercise and recreation. Riders sail up hills and breeze through headwinds! Pedego “pedal or not” models include the Comfort Cruiser, City Commuter and Trail Tracker. Hailing from Orange County, Calif., Pedego is the fastest growing electric bicycle company in the world. Pedego electric bikes are sold in more than 800 stores in 40 countries. For more information, please visit

Sandra Eckardt

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