K2 Snowboarding Unveils Fresh New Website & 2015 Product
This winter, K2’s got your back for every aspect of riding as the industry leader unleashes their fresh new gear and enhanced website. Boasting a responsive design, easier navigation, and upgraded layout, K2’s slick digital portal showcases this season’s diverse offerings of hardgoods, softgoods, backcountry tools, accessories, and team rider news. And, if checking in or surfing the web on-the-go is more your speed, K2’s revamped mobile-friendly touchpoints let you get the info on gear or watch the latest video all on your smartphone or tablet.
“Our new site is clean, visually appealing, and tastefully showcases our deep 2015 line-up and team rider news for a digital brand experience that keeps the stoke level high,” said Hunter Waldron, K2’s global marketing manager. “We continue to push the progression of everything we do for the betterment of the sport and build products that perform at the highest level to maximize the comfort and fun you can have on snow.”
Get ‘Cha Gear Here
With a new season and technologies comes new gear. For men, the iconic, twin-tip, freestyle-machine World Wide Weapon (http://en-us.k2snowboarding.com/
Unrivaled in the world of bindings this winter, K2’s hot new Lien bindings are bringing the feel of surf and skate to the snow. With two models focused on freestyle and all-mountain riding, the Lien FS (http://en-us.k2snowboarding.com/
The versatile, hard-charging Maysis (http://en-us.k2snowboarding.com/
For women, K2 continues to dial-in the right fit and design specifically catered to the female rider. The new, versatile Wow Pow (http://en-us.k2snowboarding.com/
The strong Yeah Yeah binding features canted footbeds that create a natural stance, and Peaceback urethane highback that provides freedom to move where you want and stability where it’s needed.
The stylish, high-performance Contour (http://en-us.k2snowboarding.com/
New for the season is K2’s collector’s edition Enjoyer Series – a limited run, five-board masterpiece that highlights the brand’s Seek & Enjoy motto. Each of the whips are in the 2015 line, but sport different, unique graphics inspired by K2 team riders.
And, new to the revolutionary K2 Kwicker family are the men’s Compass (http://en-us.k2snowboarding.com/
For more info, check: k2snowboarding.com (http://en-us.k2snowboarding.com/)
Seek & Enjoy!
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Keith Cozzens, Verde Brand Communications