Trade shows are moving in a new (digital) direction – and here’s why

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Aug. 18, 2014 - PRLog -- The landscape of the wholesale marketplace is changing. Although human interaction is as valuable as it ever was – from the bazaars of history to today’s modern trade shows and conventions – many such gatherings are now embracing a modern addition: a digital extension to enhance the trade show experience.

Trade show organizers are discovering a new trend in ecommerce that can not only help boost the networking and sales opportunities that their constituents look for at events but also boost their bottom line. By providing a digital marketplace where wholesalers and buyers can connect before, during, and after the show, trade show organizers can be a digital service provider and create new revenue streams for themselves. These digital communities and marketplaces extend the branded experience of their show into an online wholesale market with valuable new services that is available to their constituents at all times, from anywhere in the world.

One example: a fashion brand can make their wholesale products available on the digital marketplace for the trade show. The brand can have confidence that the products online are available only to buyers and fashion boutiques who are verified against the trade show’s registry. The fashion brand can create their own collections within the marketplace, even displaying customized product lines and pricing or taking orders and sending invoices.

This upgrade in show technology is part of the evolution of the trade show industry. With access to online shopping in wholesale amounts right at their fingertips, exhibitors and sellers can now do business year-round, making the connections they form at trade shows all the more valuable. With the increased use of digital platforms such as Balluun’s (, digital communities with B2B ecommerce can be the next booming industry.

To see what Balluun’s platform can do for your trade show, contact us (

Jennifer VanderArend, balluun
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