Special Patriotic & Cultural Festive Extravaganza At Punjab’s Largest Lifestyle Destination

AlphaOne, Amritsar is hosting a special Independence Day festive extravaganza entailing Patriotic, Socially Responsible & Cultural elements from August 15 - August 17, 2014.
AlphaOne during Independence Day Celebrations
AlphaOne during Independence Day Celebrations
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AlphaOne Amritsar
Kala Mela 2014
Independence Day
Dr. Prodipta Sen


Amritsar - Punjab - India


AMRITSAR, India - Aug. 13, 2014 - PRLog -- Special Patriotic & Cultural Festive Extravaganza

At Punjab’s Largest Lifestyle Destination

AlphaOne, Amritsar is hosting a special Independence Day festive extravaganza entailing Patriotic, Socially Responsible & Cultural elements from August15 - August 17, 2014. These unique initiatives by AlphaOne would provide Amritsaris with fun-filled shopping, entertainment, strong cultural elements and several MC led contests and incentives.

During the Independence Day Festivities at AlphaOne, as is customary, the hoisting of the National Flag with the National Anthem will initiate the proceedings. In consonance with the theme of Independence, AlphaOne for the 2nd consecutive year will also organize a spectacular Art Exhibition, ‘Kala Mela 2014’ from August 15th to 17th with artworks of over 500 renowned artists from over 17 states of India. Kala Mela 2014 will be the largest conglomeration of artists in Amritsar, ably supported by Mr. Brijesh Jolly, Director, KT Kala, Amritsar.

Dr. Prodipta Sen, Executive Director, Alpha G:Corp shares “We are extremely pleased to facilitate this cultural and festive extravaganza at AlphaOne. We anticipate thousands of enthusiastic visitors to come during the Independence Week Celebrations and partake of this fine exhibition of Indian artists. We take special pride in extending our support and appreciation to the budding and experienced artists of India, and further reinforce AlphaOne as a destination where art and culture come together to touch the heart of the community. We welcome all Amritsaris to come together to share, learn and spread the spirit of peace and prosperity that comes with knowledge, appreciation and refinement. We see Kala Mela 2014 as an ideal opportunity for enhancing enduring relationships and feel this will unearth a treasure trove of fine artists right here in our beloved Amritsar.”

The concept of organizing Kala Mela is highly appreciated by Senior Artists such as Dr. Baldev Gambhir, Dr. Neeta Mohindra from Amritsar,  Dr. D.P Mohanti from Varanasi, Dr. Him Chatterjee (Chairman, Fine Arts Department, Himachal University), Dr. Ram V. Ranjan (Chairman, Fine Arts Department, Kurukshetra University), Mr. Diyandu Paul (Artist, Aggartala, Tripura), Mr. B.R Annapillai (Senior Artist from Chennai), Mr. Harish Srivastava (Senior Artist from Delhi), Mr. Manilal Sabrimala (Senior Artist from Trivandrum, Kerala), Ms. Muthumalamangal Muthiah (from Bangalore) as well as encouraged by  Mrs. Neera Sharma (Principal, DAV Public School, Amritsar). Kala Mela also simultaneously provides a unique platform for young artists and kids to showcase their work by being part of the event alongside the greatest artists of the country. Over 800 kids will benefit from the Kala Mela 2014 by interacting with the participating artists on August 16th and 17th. This is the first time in India when an artist of 8 years will share art space in this exhibition with some artists who are 80 years old.

The celebrations for Independence Day are also being marked as SUPER SALE WEEK, where over 31 brands including S. Oliver, Jack and Jones among others, are giving discounts up to 70% and over 40 brands including Tommy Hilfiger, PUMA, UCB, FCUK, Park Avenue, Pepe, Satguru, et al., will give special discounts up to 50%.

To further complement this initiative, the Independence celebrations will see a festive extravaganza withspecial performances by Sufi Singer, Satnam Singh and a dance and cultural show choreographed by Pankaj and Preeti on August 15th. As is customary, AlphaOne will also have a Blood Donation Camp in association with Life Care Hospital.

As a special treat for all, over 40 representatives from 14 countries will showcase their culture and art on August 15th as a cross cultural annual event in association with AISEC Global and the Amritsar Sparkling Be the Change Club. Music, Jives, Meet and Greet, etc. will be the special engagement activities by AISEC and Be the Change Club members during this event.

During the festivities, over 1500 students of various schools from Amritsar, Batala, Tarn Taran and Pathankot are scheduled to visit AlphaOne under recreational activities and avail special recreational packages being offered from ORAMA gaming zone and 5D Cinema. Besides, there will be special combo offers available at Flavours, the Food Court and Bharawan Da Dhaba.

The theme of the venue dressing and ambience for the Independence Day and other Festivities at AlphaOnewill be done aesthetically and in keeping with the importance of the national days. AlphaOne’s tagline is – Aithhe aao happy ho jaoBe here be happy! Let’s join hands to make this time of celebration a rewarding and fun-filled one for all.


For Additional Information: PR Grid – Jitendra Parmar/Richa Katiyar/Ajay Garkal

Tel: 911141431044, 41431455, 29249364, +919818410072, +919711159863

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Source:AlphaOne, Amritsar
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Tags:AlphaOne Amritsar, Kala Mela 2014, Independence Day, Dr. Prodipta Sen, AISEC
Industry:Retail, Society
Location:Amritsar - Punjab - India
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