New Engagement Rings Designs Set For Fall Release

Aug. 11, 2014 - PRLog -- Capitalizing on a growing trend of engagement rings being bought at different times of the year, many of the top fine jewelry designers have come out with new styles exclusively available through some of the finest jewelry stores in the nation, and only for a limited time. These new looks are created to honor both the traditional look and feel of classic wedding jewelry, while also incorporating elements that give them a more modern look. Young brides and grooms-to-be could not be happier.

“We have been selling wedding jewelry for over sixty years, and in all that time, we haven’t sold have as many diamond engagement rings in the late summer and early autumn as we have in the last five years,” said one of the current diamond specialists at Ellis Fine Jewelers, while announcing the new designers that they were working with. “The conventional time frame of when a couple gets engaged has really been shattered as people are looking for new ways to make their engagement really special.”

Part of what has been driving this trend, especially in the North Carolina area that they serve, is the increasingly more crowded social calendar. Many people want to make sure that their wedding isn’t lost among all the other events. To make sure that this doesn’t happen, couples are looking to schedule the weddings at what, in the past, would be considered off-times. Moving when they shop for diamond engagement rings just seems to be part of that process.

“With more and more weddings moving out of the traditional timeframe, people want to use their engagement announcement as a sort of ‘preview window’ for when their wedding will happen.” said Susan DeHarte, one of the leading wedding planners in the southern states. “By announcing their engagement during the same time of year that they will hold their wedding, it creates an extra reminder for people’s save-the-date plans.” With these plans changing, late summer has become one of the more popular times for people to shop for diamond engagement rings, and now they will have exciting new styles to choose from.

For more information on Ellis Fine Jewelers, please visit their website: http://www.ellisfinejewelers.com/