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Mailmark™ Roundtable with Opus Trust Marketing
The aim of the discussion was to explore the unique benefits and practical application of Royal Mail Mailmark®, a new innovation which increases the value of mail to businesses by providing them with the ability to track bulk mail consignments through to the delivery round.
The discussion centred on the practical application of Mailmark as well as potential future development opportunities.
Stephen Agar, Managing Director, Consumer & Network Access for Royal Mail advised that as a business Royal Mail have invested over £70 million in the technology in the absolute belief that mail as a communications channel still has plenty of scope and potential. He shared recent research which showed that people still hold physical mail in high regard and that this value is amplified when used in conjunction with digital communications. He also shared research showing that various social groups still depend heavily upon paper communications either through choice, lack of internet access or limited online skills.
Charles Neilson, Head of Business Development, Consumer & Network Access at Royal Mail assured those in attendance that Mailmark is very much a customer centric innovation with transparency and visibility at its core.
Business customers that use a Mailmark barcode will receive online reports which show to the day when customers’ statements and business mail is delivered, enabling them to improve their efficiency and customer service by staffing stores and call centres based on the exact date customers receive statements or business mail. It will also enable them to more accurately link associated communications activities such as follow up contact, with delivery of their mail. Mailmark also brings an opportunity to show an audit trail for critical communications such as legal letters, final notices or electoral communications.
In depth metrics and reporting will highlight any weaknesses within the mail process which will allow for improvements and cost savings as a result.
For a complete guide to Mailmark visit http://www.otmltd.com/
Opus Trust Marketing lTD