Bear Claw Events Grows Through Experiential Marketing

CHARLOTTE, N.C. - Aug. 7, 2014 - PRLog -- Matt, director of operations at Bear Claw Events, values building relationships between its clients and their consumer markets. While other companies may continue to rely on traditional advertising, including television commercials and newspaper ads, the firm helps its clients think outside these parameters with interactive advertising strategies. Once clients see revenue increasing from these efforts, interactive marketing proves its success and effectiveness.

Bear Claw Events Promotes Client Products and Services by Facilitating Interaction With Consumers

Matt believes interaction between consumers and the client's representatives is the key to the firm’s success. "People are desensitized to commercial communication," he explains. "They turn off commercials and turn pages past paper advertisements. However, 51% of potential customers indicate direct communication and clarification can change their minds about a product or brand."

Experiential marketing works through trade shows, exhibitions, and corporate presentations. Of all the techniques, face-to-face contact is the most effective. Interaction in person tops other methods in generating and converting sales leads.

"It makes sense when you really think about," Matt reflects. "Verbal communication removes distractions. People will visit social media sites but then lose focus and visit another link. If we get that brand experience through direct contact, customers are more likely to follow clients on social media, pay attention, and become loyal to them."

Matt believes that creating strategies that feature personal approaches is essential in today's world: "There are lots of advertising approaches out there. We help clients stand out by focusing on the relationship as much as the product. People have a positive experience with this method, feel their concerns are addressed, and they want to share their experience with friends and family. Those referrals in turn find their own good experience. Direct marketing is the gift that keeps on giving. Consumers feel valued and pass it on while our clients experience a high return on investment."

About Bear Claw Events

Bear Claw Events embraces a simple goal: Offer dynamic and interactive strategies to champion products and services more effectively. Businesses wishing to try a different approach to growing their market share reach out to the firm to take advantage of state of the art approaches fitted for the modern world. Marketing experts listen to client objectives and design the best campaign to expose the features and benefits of the client's product or service to the most effective audience.

Each of the firm’s customized marketing programs engages potential customers with increased interaction and awareness, ensuring consumers become loyal to the promoted brands resulting in fast paced growth. Bear Claw Events’ model is scalable for use by small and large businesses and adjustable to emerging market trends and focuses on innovation to reach targets efficiently every time.