The Dallas Standard Makes Impact on Industry with Dynamic Promotions

DALLAS, TX – The Dallas Standard is building a reputation as a leader in the consulting services industry through their memorable interactive promotions. The firm’s director touts its dynamic approach as superior to indirect marketing methods.
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DALLAS - Aug. 7, 2014 - PRLog -- The Dallas Standard recognizes the advantages that interactive promotional campaigns hold over traditional indirect methods. As Taylor, the firm’s director of operations, explained, outdated modes of outreach such as billboards, telemarketing, and radio ads simply aren’t effective in the modern advertising world. They don’t provide the personal touch and sense of rapport that consumers really want. She says, “Interactive promotional campaigns address that impersonal gap by forming meaningful connections with the public through memorable experiences with exciting brands.”

Indirect promotional methods suffer from a variety of drawbacks. For one thing, there is no precise way to make sure the target audience is being reached. They are also inflexible to market changes and cannot guarantee a return on investment. Dynamic marketing allows a company to address consumer questions immediately, adjust to market trends, and reach an ideal audience to ensure a high return on investment.

Recent research supports the superior nature of interactive marketing. Taylor elaborated, “According to a recent survey of business leaders carried out by market research firm FaceTime, 80% of respondents agreed that face-to-face marketing delivers a higher return on investment than other media. The same survey found that 86% of business leaders agree that exhibitions rank second only to a company website in generating leads.”

Another interesting survey reflects the preference for face-to-face interactions in a different part of the industry. In a survey organized by and Circle Research, 79% of marketing professionals preferred to be trained through interactive means. This mirrors the fact that consumers gain much more from an experiential campaign than from impersonal and indirect methods.

The Dallas Standard Forges Lasting Connections with Interactive Promotions

The Dallas Standard builds long-term and mutually-beneficial relationship between companies and their ideal customers through dynamic initiatives. The firm’s team of promotional experts applies the latest research techniques to analyze markets and demographics. From there, they craft customized promotional campaigns that make an immediate impact and forge meaningful connections. These connections result in lasting brand loyalty and sustained profitability.

Taylor commented, “This approach builds close bonds and trust between the representative and the customer. The customer expresses their needs, and the representative is able to fulfill those needs by listening and relating to their concerns.” The ability to address customer needs immediately and efficiently is what sets The Dallas Standard apart from the competition as a true leader in the industry.

About The Dallas Standard

The Dallas Standard is a premier consulting and marketing services provider with a dedicated team of exceptional professionals. By applying in-depth market analysis and demographic research, their promotional experts infuse each interactive promotional campaign they produce with a customized feel. This approach leads to meaningful connections between companies and their ideal customers. The Dallas Standard has built a reputation as an industry leader by forming these connections while providing a high return on investment for a diverse portfolio of clients. Whether working with a small local startup or Fortune 500 giant, The Dallas Standard delivers sustained growth to bottom lines and brand awareness.

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Tags:The Dallas Standard, Advertising, Marketing, Dallas, Texas
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Location:Dallas - Texas - United States
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