The Prisoner And The Penguin By Giles Lury Has Been Released In The US

Brand Storytelling at it's finest, containing 76 stories about some of the world’s most famous brands, such as Nike, Disney, Google, Volkswagen, Virgin and Wrigley
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NEW YORK - Aug. 7, 2014 - PRLog -- The latest work by Giles Lury entitled, The Prisoner & The Penguin: And 75 other modern marketing stories, has been launched in the U.S.  Mr. Lury is the Executive Chairman of The Value Engineers (, a global brand consultancy with offices in London and New York.  The book is being published by LID Publishing, Ltd.

“The notion of combining brands and storytelling is not a new one. There has been an awful lot written about it: mostly about the theory of storytelling and how you should go about doing it,” states Lury, “so rather than add to the theory, I have written a grown-up storybook for marketers.”

The Prisoner & The Penguin contains 76 stories about some of the world’s most famous brands, such as Nike, Disney, Google, Volkswagen, Virgin and Wrigley.

The book tells the stories about…

Why a prisoner asked for a penguin

How a spelling mistake led to the creation of one of the world’s most famous brand names

How saying No to a pitch won a new agency a new account

The stories are about branding, innovation, strategy and/or communication, and following in the tradition of Aesop, each story concludes with a short moral.

Early reviews have been unanimously positive.

Giles’ observations are interesting, precise, assertive, and funny yet still leave a lot for your own imagination to fill, just as any good story should.” Marcelo Amstalden Möller: Head of Global CMI – Innovation & Global Brands Heineken B.V.

A fascinating piece of brand archaeology and storytelling with morals that are powerful and relevant today” Guy Grimsley: Global Insight Manager AkzoNobel

The wonderful thing about Giles’ brand stories is that it doesn’t matter whether or not they are true, altered, exaggerated or amended – what makes them so powerful is the intrigue and surprise.  On reading the ‘stories’ I felt I was being educated about the true meaning of brands and entertained at the same time.”  Katy Mousinho: Head of Insight & Customer Experience Thomas Cook

Strong brands increasingly reflect strong cultures that are enriched and empowered by the stories they tell. This is a unique and bite-size collection of some of the best stories told by a great storyteller” Stephen Meade : CEO McCann Enterprise

The Prisoner & The Penguin is available in paperback. It is available for purchase at, Barnes and Noble and  In addition, to complement the publication, a companion website, has been launched.

About the Author

Giles Lury is a VW Beetle-driving, Lego watch-wearing, Disney-loving, Chelsea-supporting father of five who also happens to be Chairman of The Value Engineers, a leading global brand consultancy, and author of three previous marketing related books – Brandwatching, Researchwatching and Adwatching.  He has worked in advertising, market research, design and corporate identity but his (work-related) heart belongs to the brands that he has had the opportunity to work on, many of which are included in this book.

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About The Value Engineers

The Value Engineers is a strategic brand consultancy focused on Branding, Strategy, Innovation, and Insight. Founded in 1986, as one of the first brand consultancies in the world driven to help clients outthink and outpace the competition. TVE employs consultants drawn from a variety of agency, client, and academic backgrounds to deliver innovative answers to today’s difficult questions. The firm works globally from two bases in London and New York. Last year alone we completed 109 projects in 39 different countries for clients such as BP, CitiGroup, The CocaCola Company, Expedia, MARS, SONY, T-Mobile and Unilever.
More information is available on the company's Web site,

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