Health, Activity Monitors & Birmingham Community Challenge

Activity monitors are becoming an essential part of any fitness regime, whether consumer or corporate. But what are the effects of these monitors and who do they stand to benefit?
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LONDON - Aug. 7, 2014 - PRLog -- From September to October 2014 iGlobalWellness will be hosting the Birmingham Community Challenge to measure the health benefits of activity monitors across the community.

Birmingham, UK – Employers across the world are tuning in to the way activity monitors can help employees to improve their health and wellbeing. Over the last few years the impact of activity-monitor based corporate wellness programmes on employee health has been closely studied and the results have been astonishing.

In 2012 and 2013 iGlobalWelless surveyed thousands of employees who had taken part in activity monitor based wellness programmes and found that 80% of participants reported having achieved at least one of their personal health goals as a result of the programme. Even more impressively, 74% said they felt healthier and more energetic and 60% described themselves as a happier person due to the programmes.

The link between employee health and company productivity is well documented: A study published at the end of 2012 in the U.S-based journal ‘Population Health Management’ showed that a lack of activity is linked with a 50 percent increased risk of low productivity. So its no surprise that employers have led the way in capitalizing on this new technology.

However, in the last year consumers have been cottoning on to the trend with a whole host of consumer-focused activity monitors fast becoming part of everyday life. Research into the impact of activity monitors outside of the corporate setting is sorely lacking and that’s why iGlobalWellness feel that a comparative study is long overdue.

Beginning in September this year teams of 5 from all areas of the Birmingham community will be wearing some of the most advanced activity monitors available today and competing to increase their activity levels over a 6 week challenge. To facilitate comparison between corporate and individual results companies including Barclays and National Grid will be pitted against non-corporate groups like teachers and local authority employees.

Perhaps the most interesting feature of the experiment is its focus on whether children stand to benefit from the latest activity monitors. Boys and girls from the Pheonix Youth Club in Birmingham will be taking on their youth club staff as well as competing alongside both corporate and non corporate teams.

The Government-funded Public Health England initiative this year found that in England almost a third of children aged between ten and eleven are overweight or obese and through the programme iGlobalWellness hopes not only to study the impact of activity monitors on children’s health but also to take an active role in improving it. iGlobalWellness Chief Executive Russell Tomlin said “The links between childhood obesity and a lack of activity have been clearly demonstrated. One of our main hopes for the Birmingham Community Challenge is to explore whether activity monitors could play an important part in encouraging children and parents to be more active.”

The Birmingham Community Challenge will commence on Monday September 15th. For more information or to request a copy of the results please contact iGlobalWellness directly at:


Phone:          +44 (0) 20 7993 5618

About iGlobalWellness

iGlobalWellness is a leading supplier of the next generation corporate wellness programmes.   Where other programmes may engage only a small group of people, iGlobalWellness' programmes have been specifically designed to get ALL employees involved.  They are inclusive, engaging, sustainable and most importantly fun. iGW uses advanced technology, interactive web resources and personalised support to encourage staff to become more active and develop healthier lifestyles.

For press enquiries please call + 44 (0) 20 8150 3455 or email

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Anna Atras
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Tags:Wellness, Wellbeing, Health, Community
Industry:Health, Society
Location:London City - London, Greater - England
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