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Paso Robles Youth Arts Foundation Aims for the Stars with Grant from Local Marketing Firm
AR & Co. PR & Marketing Donates Promotional Services for Annual Fundraising Event
Of the numerous local charity organizations that applied to AR & Co. PR & Marketing’s Charity Event Promotion Program (CEPP), PRYAF won the 2014 grant program designed to assist one North County San Luis Obispo charity per year with the promotion of an upcoming charitable event, at no cost to the charity.
“Every year, we look forward to receiving the CEPP proposals,” says AR & Co. Founder Angela Robinson, “but it is always very challenging to choose the recipient—there are so many worthy causes in the North County that we would like to support.” This year, Robinson says, the Paso Robles Youth Arts Foundation stood out for its incredible, far-reaching service of bringing art education and artistic expression to young people who might not otherwise have access to those influences. “We are very excited to help tell the story of this important organization and to invite the local community to support their cause.”
AR & Co. will donate in-kind services such as social media marketing, publicity, direct mail and e-mail consulting, media buying, sponsorship outreach, flyer distribution, photography and more to assist the PRYAF in reaching its fundraising goals for their October dinner and auction.
“With the help of the CEPP and the generous assistance and talent of the AR & Co. team, we look forward to a record-breaking Dining with the Arts fundraiser this year,” says PRYAF Executive Director Vicki Lee. “This is our organization’
This year’s Dining with the Arts event, themed “A Star is Born,” will be held at PRYAF’s headquarters at 3201 Spring St., Paso Robles, CA, and will include hors d’oeuvres, wine, a silent and live auction, live entertainment from PRYAF’s students, and a local celebrity-chef hosted dinner. Tickets cost
$80 per person. To donate to the silent or live auctions; purchase tickets to the fundraiser event; or find more information about PRYAF, call (805) 238-5825 or visit www.pryaf.org.
For media inquiries, please contact press agency AR & Co. PR & Marketing at (805) 239-4443 or email firstname.lastname@example.org.
ABOUT THE PRYAF
The Paso Roble Youth Arts Foundation (PRYAF) exists to provide quality educational programs in the performing and visual arts for primarily low-income, at-risk youth within the community. Its mission is to promote self-reliance, enhance self-esteem and instill a sense of wholeness in local youth by providing a safe, accessible environment where they can experience the arts, thereby promoting cultural understanding and enhancing the community. PRYAF enrolls more than 400 students, ages 5-18, annually, and offers more than 40 free art classes each week.
ABOUT THE CEPP
Designed to give back to the community that has supported AR & Co. PR & Marketing for more than 12 years, the Charitable Events Promotion Program (CEPP) grants in-kind marketing and publicity services to promote a fundraising event for one local charitable organization per year. A Request for Proposals (RFP) is sent out to eligible organizations in April of each year. For more information about the CEPP or to download the latest RFP, visit www.arandcompany.com, or to be added to the list of charities that receive the RFP next year, email email@example.com