Follow on Google News News By Tag * Hair Care * Health And Beauty * African-american Women * Organic Products * Women Entrepreneur * More Tags... Industry News News By Location Country(s) Industry News
Follow on Google News | CoCo | Conscious Collective™ Authentically Natural Hair Care Line for Women of Color LaunchesBy: CoCo|Conscious Collective Megan Johnson, Founder and CEO of Pure Alchemy Products, makers of CoCo | Conscious Collective, worked in consumer packaged goods within the ethnic hair care industry for years. Johnson became increasingly dissatisfied with the lack of credibility in claims and care for what women of color put on their bodies. Johnson decided to step out in her own entrepreneurial pursuits with the product line to assert her passion for the preservation of women’s trust in their personal care and women’s economic sustainability. When asked about her motivation to start the line, Johnson says, “I noticed a need to offer women choice in their personal and hair care products; through versatility in styling methods and through reestablishing credibility in the term “natural.” Current customers describe the products as moisturizing, gentle, and resulting in healthier looking hair. In order to promote the brand launch, the company will engage in a crowdfunding campaign on IndieGoGo. In addition to product, supporters will receive perks such as advanced access to product kits, lifetime membership in a rewards program that will provide exclusive discounts and resources to members and other benefits depending upon the level of contribution. Coco | Conscious Collective will be available for pre-order to the general public via the brand website after the conclusion of the campaign onSeptember 17, 2014. Information on the campaign can be found at https://www.indiegogo.com/ ________ CoCo | Conscious Collective is a brand of Pure Alchemy Products. The company is socially conscious, offers authentically natural products and is passionate in its pursuit of a high quality of life for all women.For information on CoCo | Conscious Collective, visit www.cococonscious.com. Connect with CoCo | Conscious Collective on Facebook at facebook.com/ End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|