Shriram Automall Launches 38th Automall In India, Guwahati

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GUWAHATI, India - Aug. 6, 2014 - PRLog -- August 5, 2014, Guwahati: For India that celebrates its first-ever Automall with Shriram Automall India Limited (SAMIL), the Company marks another Automall introduction in Guwahati while making its pan-India Automall presence reach 38 through the launch. A 100% subsidiary of India’s largest asset financing NBFC, Shriram Transport Finance Company (STFC), SAMIL recognises a great potential for transportation within the city. Through its close acquaintance with the market in Guwahati, the Company has formulated the most organised platform where people can carry out the exchange of pre-owned vehicles and equipment in a completely transparent manner. With regular bidding events, scheduled even on weekends, it creates a tough competition for other players within the market.

Spread across 2.86 acres of land, Shriram Automall Guwahati was inaugurated by Mr. Umesh G. Revankar (MD of STFC) while marking the presence of Mr. Sameer Malhotra (CEO of SAMIL), Mr. M.I. Abbasi (Executive Director & CEO-North, East & Central Zone of STFC) and Mr. A.K. Bhattacharya (National Head – Commercial Passenger Vehicle of STFC). The Automall has been strategically located at the National Highway-31 of Guwahati, which in itself is a prime connecting route between the region and other parts of the country.

“Guwahati is a strong market for us to enhance our business in East India. In order to encourage more and more pre-owned vehicles’ acquisition within the city, we also offer Easy Finance through STFC to our customers so that their businesses can grow without any financial constraint,” said Mr. Revankar.

This Automall is going to be a single destination for every need related to pre-owned vehicles and equipment as it also houses Shriram New Look and a One Stop Classified. In the pre-owned segment of Indian Automobile Industry, transactions often take a front seat in comparison to the complete vehicle-ownership experience. While breaking this perception, Shriram New Look is going to provide refurbishment services and define an experience full of aspirations for its customers. The One Stop Classified is in itself an entire world of pre-owned vehicles and equipment in India. Within its touch-screen interface, the machine accommodates more than 20,000 inventory list; hence, creating a huge variety for the customers.

Talking about the Company’s presence in East India, Mr. Malhotra quoted, “This is our 4th Automall launch in the eastern part of India. We already have our Automalls in Cuttack, Kolkata and Jharsuguda, which are making substantial contribution to the business. Moreover, we are all set to launch other Automalls in Raniganj and Ramgarh within upcoming days”.

After the inauguration, Privileged Bidder Cards were distributed to the customers. As a part of SAMIL’s Driving Your Trust Programme, these cards make the registration process absolutely easy and convenient for them. The day also marked the distribution of cheques under Education Scholarship Programme while motivating various children.

SAMIL gives a leading edge to its wide range of commercial vehicles, construction equipment, tractors, cars & SUVs, 3-wheelers and 2-wheelers through its multiple tie-ups with major manufacturers of the industry. For the pre-owned tractors and farm equipment, the Company has joined hands with New Holland, John Deere and State Bank of India. With SBI, it has also entered into an alliance for the Auto division. And, for the pre-owned passenger vehicles, it has tied up with TATA Motors. All these alliances along with other leading brands of the industry contribute in creating an extensive variety in SAMIL’s bidding events.

After the inauguration, a live bidding event also took place at the venue. Various vehicles were displayed on the ramp and a huge footfall contributed to maximum disposals in the event.

About STFC

Shriram Transport Finance Co Ltd. is the largest asset financing NBFC. The company is a leader in organized financing of pre-owned trucks with strategic presence in 5-12 year old trucks and a market share of around 25%. It has a pan-India presence with a network of 630 branches, and employs 18,078 employees including 11,243 field officers. The company has built a strong customer base of approx. 1.10 mn. Over the past 34 years, it has developed strong competencies in the areas of loan origination, valuation of pre-owned trucks and collection. It has a vertically integrated business model and offers a number of products which include: Pre-owned CV financing, New CV financing and other loans like accidental repair loans, tyre loans and working capital finance, etc. For more information please visit

About Shriram Automall India (SAMIL)

Shriram Automall India (SAMIL), one-of-its kind facility, is a wholly owned subsidiary of Shriram Transport Finance Company (STFC). It is India's first ever service provider that offers various well organized and transparent bidding platforms including physical, online, One Stop classified and negotiated deals, for acquisition & disposal of pre-owned commercial vehicles, construction & industrial equipment, tractors & agricultural equipment, passenger vehicles, three wheelers and two wheelers. The company also provides various allied services including New Look refurbishment services, valuation, parking and finance (through STFC). It has successfully launched its well-structured Automalls in 37 key locations across India. In addition, there are more than 100 bidding locations available for customers along with 66 strategic parking locations pan India. The company has been awarded ISO 9001:2008 certification for its Quality Management System.

For more information, please contact:


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