When Digital Meets 35mm: Idan Menin is Blending the Past with the Future in Of Fortune And Gold

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LOS ANGELES - Aug. 5, 2014 - PRLog -- Prominence Films, Inc.

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Samantha Bilski

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When Digital Meets 35mm: Idan Menin is Blending the Past with the Future in Of Fortune And Gold

Los Angeles, CA - August 5, 2014

Idan Menin doesn't settle for the basic. Or the easy. He always aims for the next tier and is as textured a professional as the images he captures. Great cinematography lies in the details, and you can trust that Idan Menin will be there to find them. When Prominence Films, Inc. hired him as the Director of Photography on their feature film Of Fortune And Gold, the idea of shooting on 35mm had not yet crossed their mind. But after some testing by Menin, he and the director found that 35mm film had the texture and aesthetic necessary to achieve the desired look for the scenes in question.

Of Fortune And Gold depicts four twentysomethings roaming the Southwest in the quest for hidden gold. During their epic road trip (shot on the Arri Alexa), the story flashes back to a gangster rivalry in the Old West. The Old West scenes will be shot 3-perf s35mm with an Arricam ST. As Jared Marshall, Director of Of Fortune And Gold, explains, “We are blending the past with the future, as we are going to shoot the B storyline on 35mm! This will be the perfect way to capture the Western theme and revive the spirit of spaghetti westerns from which we took inspiration.” Film was a valuable choice to bridge the historical gap between Of Fortune And Gold and the movies that inspired it, such as The Good, The Bad And The Ugly and Easy Rider.

Prominence Films, Inc.: Formerly Circle That Entertainment, the production company was founded in 2011 in Los Angeles with one mission--to bring a revolutionary approach to visual storytelling.

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