Aug. 4, 2014
-- Martina Laurie, Chartered Accountant and CEO of Hands On Treatment, says while many entrepreneurs are proactive in their efforts to identify opportunities at any given time, they often fall into the trap of spreading their focus too thin.
“Their minds are everywhere and their attention is on a multiple areas, so they often lose focus,” says Laurie. “The risk to the business is that the entrepreneur finds him- or herself unable to move out of the ‘inventing’
or ideas stage.”
This is because as soon as ideas begin to work and show promise, the focus is moved to another potential opportunity and these ideas are not afforded the space and attention necessary to see them to fruition.
Entrepreneurs, particularly those hungry for success and passionate about their business, often get bored quickly and are naturally inclined to seek out a fresh avenue of opportunity or revenue.
Laurie continues, “From a productivity and profit perspective, this could be harmful to your business. This is why it is a good idea to invest in a strong delivery team with the capability to nurture every opportunity and help ensure that they move past the conceptual stage and into the realm of true application and delivery.”
Hands On Treatment , with a Level 1 BEE rating, is a corporate mobile massage and wellness services specialist company focused on the call centres industry as well as events and exhibitions in Gauteng and now also in Cape Town.