VYPR Ballistic First To Adopt Buy One Give One Model Benefiting Active Duty And Veteran Soldiers

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Aug. 1, 2014 - PRLog -- Decorated Army Staff Sergeant Mac Verdi served two tours of duty in Iraq with the 101st Military Police Company Air Assault and the 506TH Regimental Combat Team Brigade Troops Battalion. With combat injuries forcing SSG Verdi to retire from the service with a disability, he leaned on his entrepreneurial spirit and military influence to create a brand of premium eyewear for tactical, sport and safety applications.

Effective August 1, 2014 VYPR Ballistic will give one pair of their sunglasses to an active duty or veteran soldier to match each retail sale.  “Now that we are a year into this I can comfortably say the most rewarding part of our venture has been soldier’s reactions when we are able to donate the product to them.  It bothers me when they have to reach into their own pocket to buy our eyewear, that is not why I started this company.” Verdi stated.  He continued to say “I admire labels like Tom’s Shoes and others that apply their social responsibility to less fortunate countries.  However we feel the American heroes that risk their lives to protect our freedom are more logical recipients of VYPR goodwill.”

Asked how the campaign will affect the bottom line especially as a young business Mac answered  “My team has made the necessary fiscal and operational adjustments to absorb the hit in revenue that comes with an endeavor like this.  We are committed to produce the highest quality tactical eye protection available while doing the right thing by our men and women in uniform.”  VYPR Ballistic is the first domestic brand to implement the buy one give one model exclusively with active duty and veteran service members as the beneficiaries.

All VYPR sunglasses are MIL-PRF-31013 Ballistic rated in addition to being ANSI (American National Standards Institute) Z87.1 High Mass & Velocity compliant.  VYPR Ballistic frames are now being manufactured in Italy with plans to introduce Made In the USA versions in 2015.  A noteworthy feature of the VYPR Ballistic collection is the lenses.  The 2.2 millimeter impacto lens system by Carl Zeiss Vision is six times the strength of standard safety glasses while actively repelling all dirt, oil, and liquids.  In addition to the one for one commitment VYPR Ballistic supports the All Veteran Parachute Team and Kilimanjaro Warriors Project in their collective efforts to mentally, physically and spiritually rehabilitate combat wounded veterans.

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Paul Dudley
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Tags:Sunglasses, Military
Industry:Apparel, Shopping
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