DBMC to Celebrate 'Back to Cool' at ON THE AVE on W. Atlantic Ave in Delray Beach - August 21

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DELRAY BEACH, Fla. - July 31, 2014 - PRLog -- Delray Beach Marketing Cooperative
Will Celebrate 'Back to Cool' at
On West Atlantic Avenue - August 21

Fun Family Event Will Combine 'Old School with New Cool'

(Delray Beach, FL – July 21, 2014) Delray Beach’s popular On The Avenue will return to West Atlantic Avenue this month, celebrating the start of the new school year with outstanding local entertainment, great food and activities for all generations.

"Our theme this year is ‘Back to Cool,’” said Stephen Chrisanthus, associate director of the Delray Beach Marketing Cooperative, which produces On The Ave. “It ties in with our ‘It’s Always Cool in Delray Beach’ summer campaign and lets people know that there will be cool things happening at On The Ave.”

Set for Thursday, August 21, from 6 to 10 p.m., On The Ave will be held at the Elizabeth Wesley Plaza, and on Southwest 5th Avenue, which will be closed to traffic from Atlantic Avenue to Southwest 1st Street.

"This is going to be a fun night in Delray Beach with the same cool feel and hot entertainment visitors to all our On The Ave events are used to,” Chrisanthus said. “It’s a chance for everyone to come out and feel the cool vibe of Southwest 5th Avenue.”

On The Ave will be packed with a full schedule of musical entertainment and will also have activities for both children and adults, including games that are a bit of a throwback to the days before video games.

For youngsters, On The Ave will feature an expanded Kid’s Corner with face painting, street chalk artwork, a photo booth and lots of crafts. To keep things really cool, there will also be a Splash Zone with giant beach-ball sprinklers and beach ball giveaways.

Entertainment at On The Ave will include performances from local children’s groups as well as performances coordinated by Delray Beach’s Arts Garage.

Among those performing will be local favorites, Double Trouble featuring Plaid Blazer. The Arts Garage will also bring its Instrument Petting Zoo to the event.

Emcee James T. will be back again this year to help keep the party going.

"The music will be a combination of ‘Old School’ and ‘New Cool,’" Chrisanthus said. “We’ll be playing some old hits with a new spin.”

Local community organizations, including the Spady Museum, the West Atlantic Redevelopment Coalition (WARC) and Delray Beach CRA will present displays and activities. Visitors can paint pots and plant seeds at The Frog Alley Community Garden display.  There will also be a chance to take a photo in front of the DBMC’s “Hot Here” backdrop.

For those who work up an appetite during On The Ave, there will be an assortment of food trucks and local restaurants on hand offering tasty treats. Guests can visit the Burger Fi Food Truck or stop by the Keurig Brew It Up van for a free cup of coffee.

Visitors to the area will also get a chance to stop by local shops, which will stay open late.

"Moving On The Ave to West Atlantic Avenue gives our local merchants a chance to reach new audiences during the summer,” said Stephanie Immelman, executive director of the Delray Beach Marketing Cooperative. “For more information, people should visit www.ontheavedelraybeach.com.”

"On The Ave is a great event that showcases so much of what Delray Beach has to offer,” says Diane Colonna, CRA Executive Director.  “The CRA is a proud supporter of this event, and we look forward to continuing to support the DBMC in its effort to generate activity within our district.”

DBMC's final On The Ave in 2014 will be held on October 9 in the Pineapple Grove Arts District.

If You Go:
What:  On The Ave Back to Cool Celebration
When:  Thursday, August 21
Time:  6 to 10 p.m.
Where:  Elizabeth Wesley Plaza, and on the 100 block of Southwest 5th Avenue
What:  Live entertainment, children’s activities, food, games and student group performances
Who:  Performances by Double Trouble, Drew Tucker and Plaid Blazer
More Information:  Visit www.ontheavedelraybeach.com
Next On The Ave:  October 9, Pineapple Grove Arts District

About the Delray  Beach Marketing Cooperative:
The Delray Beach Marketing Cooperative (DBMC) is a partnership between the City of Delray Beach, the Community Redevelopment Agency and the Greater Delray Beach Chamber of Commerce. The DBMC’s mission is to attract people to the City, create a positive image and increase awareness of Delray Beach for a positive economic impact through Destination Marketing, marketing programs, special events and community collaboration. For more information, please contact DBMC at 561.279.1380 or visit www.VisitDelrayBeach.org.

Available for Interview:
Stephanie Immelman
Delray Beach Marketing Cooperative

Media Contact:
Gary Schweikhart
PR-BS, Inc.
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