Marketing Firm CEO Chosen As Georgetown University's Ohio Scholarship Chair



Sulema Lewis




Cincinnati, Ohio — July 24, 2014 —
Niche Marketing Strategies CEO and Managing Director Herschel E. Chalk III was selected as Georgetown University’s newest Ohio region scholarship chair.

Chalk, CEO and Managing Director of Niche Marketing Strategies and Founder of the Xochitl Project, is a Georgetown graduate (C’99) (M’02). He is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion and corporate launch strategies. An entrepreneur who bridges many disciplines, he acts as a coach and consultant to organizations and small businesses and educates future entrepreneurs as a frequent guest lecturer. He is a speaker, blogger and columnist with El Sol De Ohio newspaper.

The role of Scholarship Chair was created in 2011 to further connect Alumni Admission Program (AAP) members to the Georgetown Scholarship Program (GSP). Scholarship Chairs work with the GSP to further awareness of the school’s mission, volunteer with GSP students from their region, and also serve as a resource for AAP members who would like to become involved in the program.

There are currently 85 scholarship chairs in place, working with over 300 GSP students in 33 states.

"I am honored to have been selected as the scholarship chair for the Ohio region,” Chalk said. “I relish in any opportunity I have to give back to my beloved Alma Mater."

The mission of the Georgetown Scholarship Program (GSP) is to serve Georgetown students who are receiving scholarships made possible by supporters including alumni, parents and friends.  These students are often the first in their families to attend college.  GSP provides its students with the resources and opportunities that will help them to succeed at Georgetown and beyond.  Within GSP, students have access to an accomplished alumni network, career assistance, mentoring programs, campus connections and more. GSP’s innovative program helps Georgetown to be a global leader in enrolling scholarship students and providing them with dedicated support throughout their college experience.

The program has been well received by students.

“I am so thankful for the many alumni who go above and beyond and take an active interest in my happiness and success at Georgetown,” said Marta Aparicio, C’14. “Alumni that I have met through GSP such as my AAP Scholarship Chair have been in touch with me ever since I met them and have become a family to me. They provide me with unconditional support and I am so grateful.”

Student Michelle Hartanto, N’12, echoed Aparicio’s sentiments.

“It’s wonderful having the Scholarship Chair connection,” she said. “When I was a freshman, I would ask upperclassmen questions about adjusting to college life; not that I’m a senior, I have different questions—choosing a career path, job hunting, and adjusting to the “real world”—so it’s priceless to have someone who has been through it all and has wise insight on these matters.”

About Niche Marketing Strategies

Niche Marketing Strategies is a boutique marketing firm specializing in developing dynamic and impactful marketing strategies and solutions for a range of companies and industries including entrepreneurs, small businesses and start-up companies.

Learn more at

Niche Marketing Strategies, LLC
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Location:Cincinnati - Ohio - United States
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