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Hooah Interactive Communications Now an Agency Partner with SharpSpring
Based in Gainesville, Fla., SharpSpring is a marketing automation platform (MAP) that empowers marketing agencies to provide greater results for their clients by driving more qualified leads, improving conversion rates and generating more revenue.
Marketing automation is a suite of tools that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. This process involves identifying and segmenting website visitors based on actions they take onsite, and automating email communication to provide cohesive, highly targeted marketing campaigns built upon the data collected through their website actions.
By doing so, email messaging is tailored for each member’s buyer profile, level of interest, behavior or place in the buying process – rather than a single general sales pitch. Each phase can be tested, measured and refined to drive sales and achieve a greater level of lead generation success, which can then be measured to determine return on investment (ROI).
According to CRM Product Review, adoption of MAPs worldwide is projected to grow by 50 percent per year – a strong testimony as to the effectiveness of marketing automation in producing results.
“There are many marketing automation platforms available,” says Jorge Suria, President of Hooah Interactive Communications. “We selected SharpSpring because of the outstanding benefits and value this solution provides us in serving our clients.
“With features like anonymous visitor ID, lead scoring and campaign analytics – among many, many others – SharpSpring gives Hooah a robust, sophisticated set of tools that will help our clients reach their marketing goals. The barriers to optimizing sales are falling away. This is an exciting opportunity for our clients as well as for Hooah.”
About Hooah Interactive Communications
Founded in 2003, Hooah Interactive Communications helps businesses and organizations achieve their marketing goals through a highly customized combination of creative and technology-based services. We serve private sector and U.S. government clients with a wide range of solutions through our five business units: Agency, Innovation Labs, Production Studios, Social Media and HR Solutions. Our success has led to Hooah’s recognition on Inc. Magazine’s 500/5000 list of the fastest-growing companies in the United States for four consecutive years. Learn more at http://hooah.cc/?
Hooah Interactive Communications