Emerging Company Makes Big Business Out Of Backstage

Backstage Artist Lounge, owned by Marina View Capital, produced branded backstage experience for Avenged Sevenfold, Korn, Asking Alexandria, Trivium, Cannibal Corpse, Suicide Silence and Body Count Featuring ICE T
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LOS ANGELES - July 28, 2014 - PRLog -- The Backstage Artist Lounge just completed several back-to-back dates on tour with Avenged Sevenfold and several other popular bands. Decking out the artists’ backstage area with advertisers selected and approved by the Backstage Artist Lounge, it was an experiential marketing extravaganza. Band members received samples of everything from healthy fruit snack company, Matt’s Munchies, to e-cigs by ReVolver and stylish men’s boots by Testosterone Shoes. Social media activity was off the charts as images were shared and tagged across every digital platform. In addition to Avenged Sevenfold, the line-up included Korn, Asking Alexandria, Trivium, Cannibal Corpse, Suicide Silence, Miss May I, Emmure, Mushroomhead, Texas Hippie Coalition, Veil Of Maya , Upon A Burning Body, Darkest Hour, Ill Nino, Wretched, Islander, King 810, Erimha and Body Count Featuring ICE T. Ice T’s wife, reality-star, Coco, also shopped and hung out in the Backstage Artist Lounge.

Always exciting, backstage-access is the most alluring part of every concert. Before and after show time, what do rock stars actually do backstage? Backstage Artist Lounge answers this question for dedicated fans, because Backstage Artist Lounge actually is responsible for producing artist-experiences backstage. Backstage Artist Lounge also offers many opportunities for fans to watch exclusive content from backstage and even win passes to backstage! The coolest bands and brands in the world are inside the Backstage Artist Lounge every year.

Pura Vida Tequila, the Official Tequila of The Backstage Artist Lounge, served up cocktails for the artists. Many of the artists were also happy to get samples of Forget Hangovers, the patch you wear while you drink to help prevent hangovers.

Intrepid Jewelry, debuted their body jewelry including large-gauge earrings handmade from stone, wood, horn and bone—now being worn by members of Trivium, Suicide Slience, Asking Alexandria, Korn and Upon A Burning Body.

Dr. Squatch Soap was also a hit! A natural, invigorating, manly soap for men, these bar soaps give touring artists a fighting chance of smelling good this summer. Danny Worsnop, Lead singer for Asking Alexandria, enjoyed this soap so much that he shared a photo on Instagram to his followers and received 11,465 likes…and counting!

In their 2nd year on tour, Man Stuff continued showcasing their grooming products “For Men Only” to famous bands.

Yak Pak, creators of funky backpacks, totes, luggage, laptop leaves and more had their guitar cases on hand in the artist lounge. Fieldy from the band Korn, picked up a ‘peace sign’ printed Guitar Case and you could spot him all day with his brightly colored new case!

The band, Upon A Burning Body, picked up the Bandshell Case for their iPhones. The Bandshell is a sound amplifing iPhone 5 case that amps up your sound anywhere. It’s the perfect cell phone case for on tour. At the past 3 dates in San Bernardino, Phoenix, and St. Louis the BAL team spotted the bands Islander, Wretched, Ill Nino and more all with cases on their phones.

Tattoo Sales, a Phoenix based, temporary tattoo company was “tattooing” artists as they came into the BAL. Phil Dubois from the band Cannibal Corpse took off his shirt to get more tattoos!

The Backstage Artist styled artists in BAL designers, Massive Apparel, Xzavier Clothing, Angels & Diamonds, Blue Bird Apparel, Driven Clothing, and Affliction. Ice –T’s band, Body Count, is out on tour and we got to style his beautiful wife Coco, in Angels & Diamonds Apparel, the new women’s line from Xzavier. Coco also picked out her favorite styles of high heels by Luichiny.

In St. Louis, MO, the TESTOSTERONE men’s shoe line were backstage with styles for the artists and they showcased their wide array of styles. Sexy Luichiny Heels were also on display and featured some custom designs from local artist, Molly Collier, of Studio M Designery.

The BAL had a Schecter Guitar autographed by all the artists to donate to charity.

Backstage Artist Lounge continues to be a great success thanks to Kabang Energy Candy, Forget Hangovers, Driven Clothing, O-Port, Luichiny, ReVolver Electronic Cigarettes, Dr. Squatch Soap, Massive Apparel, Rise Bar, Fairytale Brownies, Zenify, Dirty Energy Bar, Kind Bars, Xzavier, InTune Guitar Picks, Tattoo Manufacturing, Testosterone Shoes, Affliction, Sticker Giant, Bandshell Cases, Yak Pak and Chicken Poop Lip Junk.

BAL’s final Mayhem Festival stop will be this Friday, August 1st, in Camden, New Jersey. IndiExhibit, who represent Independent Artists & Creatives, will be onsite bringing amazing ART to the artists backstage. Pura Vida Tequila will be mixing up specialty drinks on this last stop.

The Backstage Artist Lounge stays connected to all the fans while on tour! Find out what’s going down backstage as it happens. Follow BAL on Twitter at @cmartrocks, “OnTour4Ever” on Instagram and LIKE “The Backstage Artist Lounge” Facebook page.
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Tags:Marketing, Business, Consumer
Industry:Advertising, Business
Location:Los Angeles - California - United States
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Page Updated Last on: Jul 28, 2014
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