Kwanas Jewelry Offers Earth-friendly Fashion

July 28, 2014 - PRLog -- This is what Kwanas tries to achieve by crafting jewelry pieces made from natural and environment-friendly materials.

While other jewelries made mostly from mined materials like gold, diamond, and other metals can wreck environmental damage for years to come, Kwanas strives to use materials that are naturally available and sustainable.

"Fashion is all about creating a statement and we want to make a statement of fashion and overall goodwill through our unique pieces," said Irene Mendoza, Marketing Director of Kwanas Jewelry.

Kwanas jewelry pieces bear statements of both fashion and sustainability, from their design, materials used, and even with packaging choices.  Some of the raw materials used for the company's line are freshwater pearls, organic beads, shells, and woods, which are then crafted by artisans into beautiful and unique pieces. The company is particularly partnering with local producers who are following environmentally-sound practices in their livelihood. All of the pieces are toxic-free, thus do not impose health hazards to the users.

The company also turns recycled and discarded sea and plant products, including discarded bones, shells, horns and stingray skins into beautiful jewelry pieces. Aside from benefiting artisans, and promoting sustainability, Kwanas also dedicates 2% of its profit to local environment organizations to further support their causes.

Kwanas' designs are youthful and casual, with broad, general appeal to many women, particularly to young adults and even teenagers. The company aims to promote conscious environmental awareness especially among the younger generation, through their choices of jewelry and accessories.

"Eventually, they will talk about how their bracelet or necklaces are more natural and beautiful and in so many ways better, because they are made from sustainable materials. That awareness of knowing that"sustainable" is better for them and for the environment, can already go a long way," Mendoza said.

Kwanas is proving that a sustainable lifestyle should always be manifested in what people choose to surround themselves with, in what they buy, and what they wear. The latest collection of Kwanas Jewelry can now be purchased online through www.kwanas.com