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Stret¢h Recipes Launches IndieGoGo Crowdfunding Campaign To Reach Their Next Milestone, The MVP
Enter your budget. Choose recipes you like. Get a shopping list and coupons. Live a better life.
Stret¢h Recipes, a food app that will help the world eat better and save money without extensive planning, works by pairing your cash on hand or budget with delicious easy-to-make nutritional recipes. The app saves the customer money by maximizing food dollars by working within the budget parameters, easily generating shopping lists and recommending coupons based on those shopping lists, providing a wide variety and number of recipes, and by reducing food waste.
Stret¢h was created by Lauren Foster, the Founder, CEO/President, years ago when her younger brother came to live with her. “Cheetos, potato chips and ground beef changed my life. When my brother came to live with me, I couldn’t afford to feed him and as a result, he had to get food stamps. During his first trip to the grocery store, he exhausted his entire month’s budget on Cheetos, potato chips and ground beef.” After realizing that neither she, nor her brother, knew how to properly grocery shop on a budget, the idea to provide help to those in similar predicaments began to form.
In August 2013, Lauren came to the realization that to provide help to people by maximizing their dollar and giving them easy access to nutritional recipes would be best served by creating a mobile app. She later landed partnerships with both the SNAP program and food banks in Austin, Texas to ensure that the app would work for all budgets. In April 2014, she met CTO Ben Shank, and he immediately aligned himself with Lauren’s mission to form Stret¢h Recipes.
The app won the Audience Choice Award at the Austin Tech Crunch Meet-up (http://techcrunch.com/
· Front-end design (UX and UI): The Stret¢h app is easy to use and intuitive. There is no clutter, no questions on how to use it or numerous questions asked before it works. We want to provide only the best experience for our users.
· Hosting Costs: Stret¢
· Content Creation: Great high resolution pictures of food make it more fun to browse recipes. Groceries and photographers are needed as licensing fees quickly add up.
· Marketing and Research: Contributors indirectly help us with our marketing by effectively telling us the most important answers - Who needs the Stret¢h app and wants it first?
For full details, including contribution levels, visit the campaign at https://www.indiegogo.com/
To find out more about Stret¢hRecipes, please visit www.stretchrecipes.com and follow us at www.twitter.com/
About Stret¢h Recipes
Formed in 2014, Stretch Recipes is on a mission to help everyone eat better and save more. Founded by Lauren Foster, Stretch is a food app that pairs your cash on hand or budget with delicious, easy-to-make, nutritional recipes and coupons. Stretch achieves this by maximizing the customer’s budget, generating shopping lists, recommending stores and coupons, providing a wide variety of recipes and reducing food waste. Available for Web, iOS and Android, the app has won the Audience Choice Award at the Austin Tech Crunch Meet-Up, is one of six finalists for the UnLtd USA incubation and mentorship program and won tickets to Disrupt this Fall. They have also been invited to showcase at the Alpha Summit, the World’s largest Tech Conference in November.
The B3Vision Group