Carnival City Invests in Samsung Display Technology

Enhancing the entertainment experience with effective visual messages
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* Technology
* Tourism

July 24, 2014 - PRLog -- JOHANNESBURG, South Africa – July 24, 2014 – SamsungElectronics, a leader in the global Large Format Display (LFD) market for five consecutive years, has become the official provider for smart display solutions to Carnival City Hotel and Entertainment Complex, in the east of Johannesburg.

Carnival City has invested in more than 50 Samsung LFD screens, combination of 32 and 40 inch screens - this agreement will ensure that guests are provided with dynamic information through increased visual communication.

The 40 inch screens will be used for the casino floor to deliver customised content to the gaming public. These units will be strategically positioned across the gaming floor to allow visible access to the information being delivered. The 32 inch units will be used to display slot machine data and will be situated at the end of the slot machine banks.

“Samsung Electronics is committed to delighting customers with enhanced visual displays. We want to bring change and excitement to the market through innovations that provide the most intuitive and immersive viewing experiences available,” says Mike van Lier, Divisional Head of Enterprise Business Team (EBT) at Samsung Electronics SA.

Carnival City Management says, “We have chosen Samsung because the company delivers world-class, innovative technology and is a brand that embodies trust and reliability. The product will enable us to effectively communicate with our guests in a way that is inspiring and that will enhance their gaming experience.”

Digital signage is emerging rapidly as a viable and effective communication tool, with the digital signage market expected to grow by over 20 percent annually through to 2017.

Samsung’s LFDs, combined with MagicInfo Software Solutions, make it possible for companies to engage in a life-like manner. The solution for Carnival City is unique as it allows direct delivery to the screens using the System on Chip (SOC) functionality. It is streamlined and delivered to selected units across the gaming floor, ensuring communication is aimed at a specific target audience,” say van Lier.

“Intelligent, connected display technology is profoundly transforming the customer journey in the hospitality and restaurant industries. With the digital signage solutions offered by Samsung, entertainment establishments, such as Carnival City, can build and manage the consumer experiences,” concludes van Lier.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit
Industry:Technology, Tourism
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