CitySlicker partners with Childline to encourage donations for Mandela Day

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* Doantions
* Marketing

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* Cape Town - Western Cape - South Africa

CAPE TOWN, South Africa - July 24, 2014 - PRLog -- Cape Town, 24 July 2014 – The daily promotional brand, CitySlicker South Africa used its reach and influence on Friday 18 July 2014 for a good cause.  Partnering with Childline Western Cape, a promotion was created on the CitySlicker website where 100% of the proceeds donated by the subscribers were awarded to Childline with a particular focus on an expansion project.  This initiative was run in accordance with Mandela Day which inspired the need for a charitable drive on the CitySlicker site and was met with much support from the subscribers.

CitySlicker, the longest running daily promotion site in South Africa partnered with Childline Western Cape to further their efforts in fighting against child abuse and the injustices felt by the children of South Africa. An advert was placed on the site, on social media and on the daily CitySlicker newsletter to the subscribers of both CitySlicker and Childline in the Western Cape. This promotion reached over 100 000 subscribers with a campaign run across the Western Cape and the option of donating R20, R50, R67 or R100 to the organisation.

Childline is an organisation dedicated to the counselling and support of both abused children and adults in need of help in South Africa and on a global scale. Childline Western Cape plays an active role in the fight for the recognition and implementation of Children's rights and the laws governing these rights.  Known for offering telephonic counselling across South Africa, Childline also offers individual and group counselling, prevention and awareness workshops and training.

Due to the need for more counselling centres and support, Childline Western Cape is set to expand their Wynberg premises to increase the amount of counselling centres and in effect increase the amount of support that they can offer. 100% of the donations for the Mandela Day promotion will go towards this project and this support will continue in the future with promotions on CitySlicker.

With the intention of continuing to provide donations to Childline, CitySlicker partnered with Acrobranch to run a promotion with an option to donate.  Running from the 24th of July till the 7th August, CitySlicker will feature an Acrobranch Constantia promotion with an option to donate an additional R10 per person to Childline. See the promotion on the CitySlicker site here:

CitySlicker is currently exploring new methods of supporting Childline through donations in the Western Cape

Contact with CitySlicker, South Africa:

Kayleigh Rossler

+27 21 481 1836

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Tags:Chilldine, Doantions, Marketing
Location:Cape Town - Western Cape - South Africa
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