NAMSR: News- Covidien Releases Advanced Ablation Device for Liver Tumor

Covidien has come out with its newest device an Emprint ablation system with Thermosphere technology, a progressive ablation system designed to precisely heat and terminate diseased soft tissue in the liver, lungs and kidney.
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ARLINGTON, Va. - July 23, 2014 - PRLog -- The Emprint ablation system aspect is designed to deliver precise ablation directly to soft tissue, including tumors within the liver. This technology is anticipated to safeguard a more effective way to the target location and tissue type, making liver tumor ablation more precise. Covidien’s ablation system offers clinicians three varieties of spatial energy control, thermal, field and wavelength. This helps to create predictable and spherical ablation zones irrespective of target location, tissue type or variations in tissue properties during a procedure. By providing predictable spherical ablation zones, the technology gives physicians more choices in terms of method, further simplifying needle placement thereby saving precious planning and procedure time. A liver tumor ablation procedure destroys the tumor without removing it, thus providing a substitute to open surgery resection or other treatments. This technique is perfect for patients of whom surgical removal of tumors is not an ideal solution. With Covidien’s ablation system, physicians can treat liver tumor by non-surgical procedures. Utilizing ultrasound or CT (computed tomography) scanning to lead the system’s antenna and insert it directly into the tumor through the skin. Apart from non-surgical procedures, Covidien’s progressive ablation system can also be used for minimally invasive surgery and open surgery. Covidien received the U.S. Food and Drug Administration 510(k) clearance for Emprint in April of this year. The company has also finalized all European requirements for attaining the CE mark for the product. Covidien is expected to fully launch the Emprint Ablation System within the United States and the European Union in the current quarter.


RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc.

It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit or call 800-313-9198

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