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Publishers Clearing House Strengthens Digital Business With Key Hires
James Jones joins as general manager for Play & Win Jeremy Avin joins as director of monetization for Play & Win
Play & Win is part of the PCH Digital network of sites and includes PCH.com, PCHgames.com, PCHlotto.com, PCHslots.com, PCHblackjack.com, PCHbingo.com and Candystand.com. With nearly 20 digital destinations and, according to comScore, a cross platform audience of more than 16MM unique visitors, PCH Digital members are a highly engaged audience spending more than 13 minutes per visit and winning prizes every 10 minutes.
“PCH is aggressively growing our team with proven experts in the online gaming and digital media space,” said Mark Cullinane, vp and general manager of PCH Digital. “James’ leadership skills and Jeremy’s monetization expertise will help take our popular Play & Win Portfolio to the next level and drive value for our loyal players, advertisers and PCH overall.”
Jones comes to PCH from Jagex Games Studio, an award winning games developer and publisher, where he served as Chief Publishing Officer. Prior to that, he was the vice president, creative production for the digital media and gaming division of Hasbro. Previously, at Turbine, Jones led two of the most successful online game launches with Lord of the Rings Online and Dungeons and Dragons Online, including pioneering free to play in North America, with the extremely successful conversion of BAFTA award winning Dungeons & Dragons Online from subscription to free to play.
Avin comes to PCH from MGT Studios and Draftday, one of the largest daily fantasy sports platforms, where he served as general manager. Prior to that he was the CEO and founder of Avcom and built a network of sweepstakes and instant-win games played by millions of people across multiple channels.
“I’m tremendously excited to be joining the team behind PCH’s Play & Win products. In the crowded world of gaming PCH stands out by providing our audience great content AND the opportunity to win great prizes just for playing, why play anywhere else?” said Jones. “We are both excited to be joining the team and working to expand one of the largest networks of entertainment properties online,” continued Avin.
About Publishers Clearing House
Founded in 1953, Publishers Clearing House has a longstanding history as a leading direct marketing company and has awarded its loyal players with more than $248 million in prizes. With nearly 20 digital destinations and a cross platform audience of more than 15MM unique visitors, the company’s highly engaged players visit daily for chances to win cash and other prizes. In 2011 Publishers Clearing House acquired the Liquid Wireless platform, which works to monetize the company’s mobile traffic and drive high quality app downloads for the app developer community. Publishers Clearing House acquires its highly engaged players through nearly $62 MM in cross channel media spend each year including $30MM on TV. For more information visit http://www.pch.com or http://liquidwireless.com