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Are Emailed Press Materials already Spam? Is your email address already flagged as Junk Mail?
Are your Emailed marketing efforts already Spam? Have publicity releases, by their very nature, always been spam? Here is the case for doing PR the old fashioned way and here is the case for running a lot more paid ads.
HAVE PRESS RELEASES, BY THEIR VERY NATURE, ALWAYS BEEN SPAM?
Before you spend another dime (or your time) doing a lot of your marketing and PR by email, you might want to take a look at doing your marketing and Public Relations the Old Fashioned Way...
Phone it in...Fax it in...Mail it in...
And you might also want to consider running a lot more paid advertising!
Are your press releases already spam? Are your emails already being flagged as junk mail in newsrooms all across the planet?
Are your brilliant (and very newsworthy) press releases being blocked by spam blockers so nobody has even had a chance to read them?
Are your posts on social media going to a lot of people who really don’t care?
So what’s a PR guy to do?
Simple. Go back to doing PR the old fashioned way. Phone it in. Fax it in. Mail it in.
You can use the electronic press release distribution services also, but bear in mind, a lot of them really don’t go anywhere.
And you can also plan to buy a lot more ads.
As a journalist, what is your experience with mailed and emailed press releases?
*How many emails have you flagged as junk?
*How does your company’s spam filter work?
*Does it rely on you to flag it as junk?
*Can the copy desk flag it as junk?
*Do you let a computer decide whether to flag it as junk?
Are you missing some stories that your competitors are running?
How many emails do you get a day? How many press releases do you get a day? Who reads them? How many phone calls do you get a day from PR people pitching stories?
Did you prefer the news business before email, or is it much easier now?
What are your suggestions for the best ways to get coverage of hard and soft news?
Inquiring minds want to know.
Do you see the situation getting better or worse? Is email driving you nuts? How many times a day do you check your email for news items?
How many times do you go through newsfeeds from paid PR distribution services?
How many times a day do you check the wire services?
Which services do you find helpful?
It would be interesting to read an article about this since it’s so tempting for companies to send out free press releases through their email. But if you send out too many press releases from that same email address, the spam blocker might block you. And even if you were sending out emails on behalf of several clients (using the same email address), you might find that your press releases might go nowhere.
So, back to the old fashioned way...If it’s important, send it by mail or fax or phone.
It may still be discarded, but at least it will be discarded by a person, not a machine.
Please give me a call if you would like any additional input on this, and if you do any stories on this, please send me a link.
For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.