Carina Pologruto, of Marketsmith Inc. named in Direct Marketing News 2014 “40 Under 40”


NEW YORK - July 21, 2014 - PRLog -- Out of over 200 eligible and highly qualified applicants vying for the honor of being included in Direct Marketing News’ 40 Under 40, Marketsmith, Inc.’s Carina Pologruto was selected to join the ranks of this year's winners. “It's an honor to showcase the accomplishments of such an exceptional group of young marketers,” remarks Ginger Conlon, DM News Editor-in-Chief.

The coveted 40 Under 40 award honors marketers who constantly and consistently execute marketing initiatives that not only spawn superior client growth, but also expand the boundaries and intuitiveness of marketing in a digital age. As a 40 Under 40 winner, Pologruto joins 39 other industry standouts from a diverse collection of startup marketing firms and large corporations. These young men and women have each left an indelible mark on their industries. From reinventing marketing strategies to birthing new technologies, they've helped their organizations and clients create a sustainable competitive advantage in the face of rapid change and uncertainty. Recognizing that change is necessary for continued success, there are certain key practices that Pologruto abides by. “Never leave a teammate behind, regardless of their department or job function. Always offer up help. This may mean extra work, but more importantly, it means additional insight. You never know when you will be on the other end of that equation,” says Pologruto.

Pologruto is renowned for her commitment to guiding client and internal growth. Under Pologruto's careful guidance and leadership, Marketsmith, Inc. has become the 7th fastest growing company in New Jersey, been honored on the prestigious Inc. 500 List and posted an explosive 3-year growth rate of 1,138%.

This honor is the latest in a series of awards for Pologruto, including the 2011 recognition of Direct Marketing News’ “30 Under 30”, which pegged her as one of the brightest and most ambitious young talents in direct marketing.  "Carina is a bright mind classically trained from Rutgers and has worked to ensure she stays current and understands the omni-channel marketing world.  She is a compassionate and respected leader that is eager to learn and teach.  She is a rare talent and we are always grateful for her choosing Marketsmith, to lead and thrive.” comments Marketsmith, Inc. President Jill Draper.

About Direct Marketing News "40 Under 40 Direct and Digital Marketers"

The Direct Marketing News editorial team judges nominations from agencies, brands and vendors to select 40 professionals under the age of 40 who are among the brightest and most ambitious in the integrated, digital and traditional direct marketing fields. Honorees are invited to attend a luncheon to celebrate young marketing leaders who are not only succeeding, but excelling in the face of the many challenges of the modern marketplace. www.dmnews.com.

About Marketsmith, Inc.

Founder and CEO, Monica C. Smith, established Marketsmith, Inc. in 1999, when she recognized a need in the marketplace for a holistic approach to multi-channel marketing. Managing over $200 million dollars of media spend per year across TV, radio, print, digital and direct, and driving over $1.5 billion dollars annually at retail, Marketsmith, Inc. has a proven history of success in both launching and managing initiatives for large and small brands. Marketsmith, Inc. specializes in data science to drive business growth for the Fortune 500 and other leading enterprises. As a strategic marketing firm specializing in analytics-driven campaign management, Marketsmith, Inc. provides its clients with tactical plans, which drive accountable results.

Named the 7th fastest growing business in New Jersey and ranked #389 on the Inc. 500 List, Marketsmith's campaign management services encompass big data, market research, digital strategies and media management to optimize campaign performance. Marketsmith, Inc. is committed to innovation and excellence that is substantiated by comprehensive data and a positive ROI for clients. For more information about Marketsmith, Inc., visit  www.marketsmithinc.com.