BATHE Expands Bath & Body Care Products To HONG KONG With Inaugural Retail Store In Causeway Bay

CAUSEWAY BAY, Hong Kong - July 18, 2014 - PRLog -- Today marks the debut of the first Bathe retail store into the Hong Kong market. Actress Eliza Sam (Chinese: 岑麗香), a young Hong Kong starlet on the rise, will join invited guests and onlookers to celebrate the grand opening, bringing the fun back to bath time for men, women and kids. Shoppers will be able to mark the debut at the Store’s G/F, 2 Sharp Street East, Causeway Bay location.

Bathe offers a wide range of bath and body care products from handmade soaps, body lotions, body butters, facial products, diffusers, bathwares and much more – stylish products based on natural goodness.

“Bathe’s flagship store in trendy Seminyak, Bali, has gained a wide following among travelers from across the world, and when I ventured in for my first time I knew instantly that I had to be a part of the global splash,” enthusiastically notes Sean Chen, spokesperson of Bathe Hong Kong.

Bathe Hong Kong formally launches at the auspicious time of 2.00 pm on Friday, July 18, 2014. Opening Hong Kong’s new home of bath time fun with a ceremony at the Store’s Causeway Bay location, Eliza Sam presides at the ribbon-cutting. The evening festivities will host Bathe Store guests and future customers, along with plenty of bubbles and Bathe signature products.

Beyond back to basics gets stylish without the fuss. Who says bath products have to be serious to be good? But it's not just about what Bathe does – it's about creating genuine smiles, instant quick fixes, zingy wake-me-ups and soothing calm-me-downs. In essence, it's about how Bathe makes you FEEL.

The quintessential research and development is conducted by Founder Annie Pham. She selects (and personally tests) each combination of ingredients to formulate lines of products that she and her family use themselves each day.

“My initial vision before I opened the first Bathe in Bali was a pretty simple but profound idea to bring the fun back to bath time,” Pham says. She continues, “With the expansion of the Bathe brand to the important Hong Kong market, I hope to share our story of fun products that drains-out as many chemical ingredients as possible.”

The collection include a basic and a fragrance free line, a men’s line, women’s essential body care items, children’s products, an Rx line, candles, diffusers and handmade soaps. Each product is individually designed with Pham’s direction and input. Every product in the collections is paraben + paraffin free, and contains as much naturally-derived ingredients as possible.

The sum is greater than the parts: not just about the ingredients, Bathe’s products contribute to an essential joy in the day and an authentic exuberance. The clean, fun logo and signature Ducky motif establish a playful mood carried into clear product descriptions and directions for use.  Bathe offers a liftoff from humdrum routine and a moment to exhale. Rinse and repeat.  Use solo or in a group.

For more information, visit us online at www.bathestore.com.hk; contact us via email at havefun@bathestore.com.hk. For media, enquiries should be directed to GEE Global at chun@geeglobal.com; or call, +65 9812 9550.

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ABOUT BATHE CORPORATE

Bathe, the home of bath time fun, is about creating genuine smiles, instant quick fixes, zingy wake-me-ups and soothing calm-me-downs. Learn the stylishly simple basics from the ones who know personal care bath products. From handmade soaps, salts, body lotions, body butters, facial scrubs – and much more – our comprehensive lines for men, women and kids are paraben + paraffin free products. Bathe Home (décor and a heck of a lot more) deliver stylish products with the triple virtues of cleanliness, natural goodness and great looks for the self and the home. For more information, visit us on the Web at www.bathestore.com; on Facebook, www.facebook.com/bathestore; email, havefun@bathestore.com; or call, +62 361 780 3673. Bathe Store is located at Jalan Petitenget 100xx, Seminyak, Bali. Bathe Home is located at 88 Jalan Raya Batubelig, Seminyak, Bali.

ABOUT BATHE HONG KONG

Bathe Hong Kong delivers stylish products with the twin virtues of cleanliness and natural goodness, along with a good time, to a water source near you. The first retail store outside of Indonesia, Bathe Hong Kong sets to make a splash in the expansion of the brand across Asia-Pacific. For more information, visit us on the Web at www.bathestore.com.hk; on Facebook, www.facebook.com/bathehongkong; email, havefun@bathestore.com.hk; or call, +852 2164 8868. The retail store is located at G/F, 2 Sharp Street East, Causeway Bay, Hong Kong.