New Collection By SnapperRock Will Make Waves At Miami's 2014 SwimShow

MIAMI - July 17, 2014 - PRLog -- MIAMI, FL (July 17, 2014) – Popular UV50+ children’s swimwear line Snapper Rock will introduce its expansive new collection, featuring 84 new styles at SwimShow, the world’s leading swimwear exhibition, in Miami on July 19^th-22^nd . The fashion-forward brand’s most recent additions will wow onlookers with its new styles and designs. With eye-popping, contemporary prints and the same vigilantly sun-protected fabrics that families have come to expect of Snapper Rock, this latest collection is sure to have retailers clamoring to take a dip into the brand’s catalogue.

Offering a wide range of sizes to accommodate babies, children and tweens ages 0-14, Snapper Rock’s freshly minted lineadds style to sun protection with an innovative mix of classic and cutting-edge pieces that bring a splash of high fashion to kids’ swimwear. The One Shoulder Swimsuit Sets constitute a new standard for trendiness and originality in kids’ bathing suits, while the Pool Boy Shorts introduce a sense of European-inspired edge to boys’ board shorts. For a more feminine look, the Short Sleeve and Long Sleeve Sunsuits for baby girls boast gentle frills, and the New Style Kaftans ranging in sizes from toddlers to tweens sport bold bat-wing style sleeves and pompoms. To top off the collection, fashionable fedoras and practical bucket hats provide the perfect shield from the sun.

“This collection has been a wonderful experiment in modernizing children’s swimwear while still maintaining our focus on designing age-appropriate and sun-defying styles,” said Snapper Rock founder Liz Eglinton. “We want kids to have fun when they’re wearing our suits, and we cannot wait to show these new pieces we’ve created at SwimShow.”

The 2014 SwimShow will kick off at the Miami Beach Convention Center located at 1901 Convention Center Drive, Miami Beach, FL in halls A, C & D. Snapper Rock will be debuting its new collection at booth #1237. For more details about the 2014 SwimShow, please visit www.swimshow.com. For more information on Snapper Rock, please visit www.snapperrock.com.

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About Snapper Rock

Launched in 2003, Liz Eglinton created Snapper Rock, a line of UV50+ swimwear, to provide children with fun, fresh and functional gear while navigating the water. Originally designed in New Zealand where sunrays can be extremely harsh, Snapper Rock leads the industry in UV protective swimwear for kids. Snapper Rock offers children and parents an extensive line of items ranging from baby sunsuits to kid’s rash tops and beach accessories to create your own look. With its lightweight and breathable fabric technology and latest designs and colors, Snapper Rock ensures that children worldwide will be free to enjoy the beach without getting sunburned and compromising on style.  For more information on Snapper Rock, please visit www.snapperrock.com.