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Belardi/Ostroy Strategist Polly Wong to Moderate Roundtable at DataSong Marketing Summit
Wong, who’s previously held multi-channel marketing positions at Williams-Sonoma, Eddie Bauer and RedEnvelope, will lead the discussion on “Measuring Metrics that Matter” which will include retailers such as Williams-Sonoma, Neiman Marcus, Nordstrom, Musician's Friend, Guitar Center, Harry & David, Art.com, National Geographic and Express. The Summit will explore how brands are using marketing effectiveness strategies to transform their businesses, and will cover case studies of success, analyzing metrics, better customer matching, best practices and more.
Belardi/Ostroy is a leading full-service direct marketing and creative agency founded in 1997 which provides multi-channel solutions for catalog, ecommerce, retail, business and non-profit clients who include Williams-Sonoma, Pottery Barn, J. Crew, One Stop Plus, American Girl, Restoration Hardware, Home Depot/Home Decorator’s Collection, Wolverine Worldwide, Crate and Barrel, Hanesbrands, Hanna Andersson, J. Jill, Harriet Carter, Harry & David, Lillian Vernon, Vermont Country Store, U.S. Toy, Sundance, Orchard Brands, Ross-Simons, Hammacher Schlemmer, Ballard Designs, One Kings Lane, Zappo’s, Shutterfly.com, Art.com, ProFlowers.com, Staples, Hewlett-Packard, Harvard University, OfficeScapes, American Kidney Fund, NAACP, Human Rights Campaign, Democratic National Committee, EMILY's List, Zoo Consortium, Wildlife Conservation Society, People for the American Way, Jane Goodall Institute, Vietnam Vets of America, Human Rights Watch and WNYC Public Radio. For more information, visit www.belardiostroy.com.