- July 16, 2014
-- Indispensable Marketing, a strategic marketing firm, based in Richmond,VA focuses on new advertising approach. One of the biggest factors in building a relationship with customers is to first build trust. Statistics show the best way to do this may be with educational content. In fact, 90% of consumers like content created specifically for their pain points according to their buyer personas, and 78% truly believe the companies providing that edcuational content are interested in building a relationship.
Modern advertisers understand that advertising is less effective at creating sales, but very effective at creating awareness – awareness of what – awareness of education-forward, trust building content. Your advertising’
s call to action should be one of permission, permission to teach. The most effective ads today are those that engage a viewer in an offer of valuable content from a trusted resource. Sending a prospect to get content that addresses a specific problem or want is the most logical way to allow them to sell themselves on your eventual solution, but it’s not a drive by, it’s a relationship.
Without the effective use of advertising, to light the way to useful and relevant content, a great deal of it would never be created or found – that’s advertising’
s true value. Where a sales pitch might not be trusted, an education-forward content campaign might be.
Indispensable Marketing, a strategic marketing firm helps small to midsize businesses improve or create a strong marketing foundation that will carry the company’s marketing efforts into the next decade and get new or better results.