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Brooklyn Egg Creams Come to Uptown Manhattan
Would our customers still buy it if we called it a New York Egg Cream? We wondered what people would think when they sipped on the nostalgic beverage which origins are mostly traced back to Brooklyn.
We are always on the quest for ways to make our business better. We listen intently to the requests made by our customers. We have heard over and over again that they love our shop. It reminds them of when they were younger and times were good and we were not a generation governed by technology. Kids played Hop Scotch and drew with chalk on the side walks. It was an innocent time when we did not have to cover the ears of small children because the music that played on the radio was just as sweet as the candy in it's candy shops. When parents come to Coco Le Vu, they are able to give their children a taste of the sweet past.
We continuously received requests for a nostalgic drink that could only be found years ago or in places too far to travel. The repeated request was for the infamous "Brooklyn Egg Cream". We did our research and we found that it was called the Brooklyn Egg Cream because that's pretty much where it was thought to have originated. The drink consists of U-Bet's Chocolate Syrup, Milk and Seltzer Water (the key is in getting all of the ingredients in the right proportion). We were worried that people who were use to the "Brooklyn Egg Cream" would raise an eyebrow when we changed the name to "New York Egg Cream" but afterall, how could we call it a "Brooklyn Egg Cream" if our shop was in Manhattan. So, we made a decision and bodly etched the words "New York Egg Creams" on our chalk board with a promotional price of $2. For the past week, we have been ringing up $2 "New York Egg Creams". People are loving the taste and claim that the texture is true to the name. Egg Creams have a frothy top (created from the quick stirring of the seltzer water) which is one of the theories from which the drink got its name. The froth is reminiscent of that of a beaten egg.
Surprisingly no one has contested the name change. The "New York Egg Cream (available in three flavors; chocolate, vanilla and strawberry) has become a wonderful addition to our old fashioned candy shop. We are currently using a vintage Syphon Bottle to serve the drink in a manner in which it was served decades ago and if it continues to grow in popularity (which we really think it will) we will be installing the nostalgic soda fountain to really be able to give our customers a retro experience.
At Coco Le Vu, it is not only about candy. It's about re-creating a period in time when people enjoyed spending quality time with those they loved and indulging in a few sweet morsels of candy was a wholesome past time that eventually turned into the sweetest of memories.
Coco Le Vu is located at 202 East 110th Street (between 2nd and 3rd avenue). Take the #6 train to 110th Street Station and walk one block south. www.CocoLeVu.com (212) 860-3380