NAMSR: News- Novartis teams with Google to create smart contact lens

Novartis looks to “transform eye care” by teaming with internet giant Googles smart lens technology.
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Arlington - Virginia - US

Joint Ventures

ARLINGTON, Va. - July 16, 2014 - PRLog -- Alcon a major division of Novartis has entered a joint effort with a division of Google that is “devoted to finding new solutions to big global problems.” The goal is to develop and commercialize a contact lens technology for all ocular medical uses. The smart lens technology comprises non-invasive sensors, microchips and other miniature electronics which are implanted within contact lenses.

To begin with, the team will look into measuring glucose levels in diabetic patients via the smart contact lens technology that analyses tear fluid in the eye and links wirelessly to a mobile device. They will also focus on developing a smart lens to help restore the eye's natural autofocus on near objects.

Initially the focus will be on eye care, however, the companies see the pact, the financial details for which have not been disclosed, going much further in the future. Novartis’s Chief Executive Joe Jimenez said “we are looking forward to working with Google to bring together their advanced technology and our extensive knowledge of biology to meet unmet medical needs.”

He added that “this is a key step for us to go beyond the confines of traditional disease management, starting with the eye”. Google co-founder Sergey Brin said “our dream is to use the latest technology in the miniaturization of electronics to help improve the quality of life for millions of people”.

Healthcare has progressively become an important area within Google. Last month, it signed a deal in the USA looking at autism, while Google Glass is being investigated in a number of areas, including Parkinson’s and use within the ER.


RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit or call 800-313-9198

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