NAMSR News: St. Jude announces that it will buy NeuroTherm a chronic pain treatment company for $200

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ARLINGTON, Va. - July 14, 2014 - PRLog -- NeuroTherm is best known for treating chronic spinal pain using radiofrequency ablation. The company manufactures radiofrequency generators, electrodes, needles and the disposable Simplicity probe. The reason for the buy may be that St. Jude who also treats chronic pain using spinal cord stimulation, isn’t a much of player in the radiofrequency ablation market, giving them a larger role in the industry. St. Jude Medical will become the device maker to offer both radiofrequency ablation and spinal cord stimulation to manage chronic pain, affecting more Americans than heart disease, cancer and diabetes combined.

The deal will not take place until the third quarter of the year; the purchase will add $10 to $15 million to the Minnesota device maker's top line.

"“NeuroTherm’s radiofrequency ablation products are an ideal complement to St. Jude Medical’s chronic pain portfolio, providing our global sales force with additional interventional pain therapies that offer potential relief to patients earlier in the chronic pain continuum,” said Michael T. Rousseau, chief operating officer of St. Jude Medical, in the news release. “As the only medical device manufacturer with both RFA and spinal cord stimulation, this acquisition will enable us to offer more treatment options to patients worldwide who suffer from the debilitating effects of chronic pain.”

In 2011 the Institute of Medicine issued a report that chronic pain affects more than 116 million Americans and costs nearly $635 billion annually representing a significant market opportunity. Radiofrequency ablation involves a minimally invasive procedure to interfere with the pain signals felt in the neck or back heat is then applied to the nerves experiencing the pain to destroy them. It's meant to be used as an interventional therapy before patients can be treated with neuostimulation and if necessary surgery.


RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales qmtgg reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit or call 800-313-9198

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