Navigating Entrepreneurship Due Out July 22

New book, by nine women entrepreneurs, shows readers how to skip the potholes
Book cover
Book cover
ROCHESTER, N.Y. - July 14, 2014 - PRLog -- The road to entrepreneurship isn’t always pretty. In fact, sometimes it can be downright messy. Navigating Entrepreneurship (Alessandra Media Group), a new book, which launches on Amazon, July 22, aims to help entrepreneurs handle the wild ride with ease.

Co-authors Cathy Alessandra, Stephanie Otero, Bibi Goldstein, Debbie Saviano, Yvonne Larson, Pam Russell, Michele Pariza Wacek, Chris Atley, Jaime Geffner , Candy Messer, and Rochester’s Robin Taney, owner/founder of Studio 4 PR (,  share their personal stories of navigation!

Each had a dream, a vision, and a purpose – and did it no matter what! They got behind the wheel in the driver’s seat and took the road sometimes less traveled.

“Entrepreneurs don’t go into business knowing how to go into business,” says Taney. “But, without a roadmap, eight out of 10 businesses fail within the first 18 months. That’s a harsh reality.”

Navigating Entrepreneurship will be available on Amazon July 22. For more information, go to

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