New Digital Publication Explores Emerging Youth Cultures

After the launch of lifestyle-based menswear collection, .Bk goes behind the scenes with new publication on launching Monday, July 14
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* Publication
* Lifestyle
* Mesnwear
* Youth Culture
* Digital

* Apparel
* Publishing

* Brooklyn - New York - US

* Products

BROOKLYN, N.Y. - July 11, 2014 - PRLog -- Brooklyn-based menswear startup .Bk is launching its cultural micro-publication The Dossier Monday, July 14 on Alongside their efforts to disrupt fashion industry standards of seasons and mass production, the company creates a digital publication to dig deeper into the lifestyles that inspires each collection.

With the first collection, Founders, which launched in early June, the Dossier’s first edition explores the contradictions of entrepreneurs in our culture today.  Whether these founders are starting tech companies or artisanal studios, the Dossier peels back the layers of this new cultural type to discover what gives these figures their allure, through high-quality writing, art, and photography from contributors all over the country.

“There’s something essentially American about founding something, taking a vision and making it a real, tangible thing with a website and a tax return. But entrepreneurship is taking on a life of its own in the media – ‘branding yourself’ is talked about with a religious air. Founding a business is portrayed as an endeavor big enough to contain all your dreams of fulfillment and personal expression,” said Dossier editor Joe Blessing, explaining the mission.

With the next edition, Old Souls, the publication will explore youth who are reviving old traditions and continuing lineages started in generations past to discover what makes this synthesis of new and old appealing in the modern world.  “We think studying these movements and articulating their meaning and worth will help us to understand the human landscape of today and tomorrow,” said Blessing.

About .Bk

.Bk is a Brooklyn-based limited edition menswear startup that launched in June of 2014. By focusing on small batch production and designs created for unique lifestyles, the company’s mission is to provide crafted and affordable clothing without sacrificing individual style. Through the publication The Dossier, the company transcends the scope of traditional brands to better understand the culture their clothes represent. Teghvir Sethi is .Bk’s founder and designer.


If you’d like more information about this topic, or to schedule an interview with Teghvir Sethi, please email Megan Coxe at ( or contact .Bk via the below methods.

Twitter: @dotbrooklyn Facebook: Instagram: @dotbk

Megan Coxe
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Tags:Publication, Lifestyle, Mesnwear, Youth Culture, Digital
Industry:Apparel, Publishing
Location:Brooklyn - New York - United States
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