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PR Pro Frank Pagani Marks 1st Anniversary For "My Defining Moments"
Profiles of More Than 20 Prominent Business Leaders Recall Events That Shaped Their Lives
These are some of the “defining moments” that impacted the lives of a group of more than 20 prominent business leaders who were profiled by award-winning strategic communications consultant Frank Pagani as part of a new copywriting service he introduced a year ago. Entitled "My Defining Moments," the service is designed to help successful business people, baby boomers and seniors tell the stories about the events that changed their lives.
Among those profiled:
· William M. Mooney, Jr., former President of White Plains, NY-based Westchester County Association and top banking executive, whose career was shaped when he was hired at age 17 as a clerk at Citibank. While there he had the good fortune of meeting and being mentored on how to succeed by two young executives.
· It was an era when few young men went to college and it turned out to be Mooney’s good fortune when the two took him under their wing. That encounter, plus the encouragement of his wife, Joan (actually his most important defining moment), inspired him to go to night school to get the college degree that indeed led to his future success as a top banking executive and then as head of Westchester’
· Reenie Brown of Redding, CT, founder of the Fashion Accessories Benefit Ball, whose determination to succeed and become financially secure and independent occurred at a very early age of 10 when her family became homeless. The painful experience had a powerful impact on her, intuitively learning at an early age that if she did well at school and pursued a college education, doors of opportunities would open up which would protect her and her loved ones from poverty.
· Barbara Hart, COO and head of the White Plains, NY securities litigation practice Lowey Dannenberg Cohen & Hart, who attributes her success to the mentorship early in her career of noted litigator Bernard Persky who played a key role in high profile class actions, securing major monetary recoveries that serve to protect businesses, consumers and the public at large.
· Novelette Peterkin, Executive Director of the Carver Foundation of Norwalk, CT, the city’s largest after school program, who says her sixth grade teacher—Mrs. McKenzie—had a strong influence on her while going to school in her native Jamaica. Peterkin attributes her success as a leader to McKenzie who encouraged the young pupil to take the initiative like standing in front and addressing the class with confidence. McKenzie’s influence was so pivotal that the two of them have maintained a close relationship since Peterkin and her family came to the U.S.
· Richard S. Hobish, co-founder and Executive Director/CEO of the Pro Bono Partnership, whose career was profoundly impacted by the experience of serving as a big brother to an abused boy while he was attending Oberlin College.
· Carissa Ganelli, founder and owner of Bridgeport-based Lightning Buy with a breakthrough product that dramatically simplifies how e-retailers sell and consumers purchase products via mobile devices, was shocked two years ago when an angel investor quickly offered her a million dollars to help grow the new venture following her one-minute pitch. She thought it prudent to turn down the offer, wait and re-visit the financing issue. Soon after, Lax.com, the lacrosse e-commerce retailer, singed on as the start-up’s first client, enabling Lightning Buy to secure financing from other sources with better terms than the angel investor offered. Then, Lightning Buy was voted the “2013 Tech Company to Watch,” joining an impressive group of 75 start-ups who were showcased at the Annual Connecticut Innovation Summit. Ganelli was on her way.
Pagani created other "My Defining Moments" profiles of leading professionals as well as Executive Directors of business membership organizations in Westchester and Connecticut.
"My Defining Moments" continues Pagani’s Getting Your Story Right value proposition of his strategic public relations and marketing communications consulting business. By closely collaborating with clients, Pagani helps to create high-impact communications by first Getting Your Story Right, an approach whereby he drills down and unleashes the core messages that uniquely set a company, product or service apart from the competition.
A typical "My Defining Moments" consists of a 750 to 1,000-word narrative and is created as a result of Pagani conducting an in-depth phone interview with the client. The final approved draft can be used to maximum and lasting effect by adding it to the individual’s Facebook page, LinkedIn profile, personal blog, website or as part of a traditional family album that can be printed or produced as a CD.
Pagani noted, “I think baby boomers are potentially a significant market for My Defining Moments" as they will have more time to reflect on their personal histories as they join the retirement ranks.”
Frank Pagani is an award-winning communications consultant and business writer with more than 30 years of experience. His firm, Pagani PR/Getting Your Story Right, specializes in helping small business owners, entrepreneurs and start-ups succeed by creating and implementing cost-effective, high-impact public relations and marketing communications programs.