Panasonic Offers Pure Wireless Sound with Launch of aptX® Enabled TVs

aptX Ecosystem Continues to Grow to Deliver Exceptional Sound Experiences Anywhere and at Anytime
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SUNNYVALE, Calif. - July 8, 2014 - PRLog -- Sunnyvale, California and Cambridge, UK –X July 2014 – CSR plc ( (LSE: CSR; NASDAQ- CSRE) today announces that its aptX (® audio codec has been chosen by Panasonic ( to be integrated into a number of products in its Viera digital TV ( range. The technology will allow consumers to stream music wirelessly, using Bluetooth®, from their TVs to speakers or soundbars, while still achieving CD-like audio quality.

Panasonic is one of the first manufacturers to launch digital televisions with aptX integrated. Adoption of the aptX technology continues to grow rapidly with more than 250 manufacturers ( now using aptX in a diverse range of products including smartphones (, tablets (, automotive infotainment systems (, headphones (, speakers ( and soundbars (

In addition to digital TVs, Panasonic already supports aptX across a range of its wireless audio devices including headphones, speakers and soundbars such as the Panasonic SC-NA30/SC-NA10 Wireless Speaker Systemand Panasonic SC-HTB880 Home Theater Audio System.

“Panasonic exemplifies how high-end brands are adopting aptX to deliver the highest quality Bluetooth audio in both source devices and accessories,” says Anthony Murray, Senior Vice President, Business Group at CSR. “Consumers want to enjoy a rich wireless audio listening experience wherever they are and whatever device they’re listening through. Brands are recognizing this, which is why aptX continues to be integrated into new types of devices.”

In order to fit within the Bluetooth ‘pipe’ and transmit wirelessly, audio needs to use a bit rate reduction technique. aptX audio technology ensures CD-quality audio over a Bluetooth connection. It replicates the entire frequency of the audio, reproducing pure sound and ensuring that users hear everything as the artist intended.

About CSR

CSR solves the challenges and delivers the core innovations that enable our customers to win in the global consumer electronics market. Our passionate technologists develop enhanced silicon, software and services with a focus on Voice & Music, Document Imaging, Automotive Infotainment, Bluetooth® Smart and Indoor Location. We partner with leading customers across the globe and deliver integrated and differentiated technology platforms to help them turn their great ideas into market-leading products. For more information, visit or keep up to date with CSR via our technical blog (, people blog (, YouTube (, Facebook ( or Twitter ( For more information on aptX®, our wireless audio codec, visit

CAUTIONARY NOTE ON Forward Looking Statements

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s aptX® audio technology, and their performance characteristics in Panasonic’s digital TVs and wireless audio devices or other consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to'and other similar expressions regarding the performance characteristics of CSR’s aptX® audio technology, and their performance characteristics in Panasonic’s digital TVs and wireless audio devices or other consumer electronics products, and their potential effects on CSR. Any future release of CSR’s aptX® audio technology or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

James Gerber
Source:Cambridge Silicon Radio plc.
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Tags:aptX, Csr, Panasonic, TV, Audio
Industry:Electronics, Technology
Location:Sunnyvale - California - United States
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