Reinforced with Digital Optimization Coral Hotels & Resorts Gears Up for Expansion
With the recent brand revamp and digital overhaul, Coral Hotels & Resorts is looking at an all-time high.
Coral Hotels & Resorts has gone from strength to strength despite a tough phase during the economic crisis and later the Arab Spring. With five new hotels opening in quick succession under the HMH banner, expansion is a key part of the company's future strategy. Laurent said, “We are in the region's fastest-growing markets with very promising development prospects. And being alcohol-free our brands are an ideal fit for developers looking to offer a safe and family-friendly environment. Let’s not forget alcohol-free hotels have their own following, and is the primary reason for Coral Hotels & Resorts to have gained customer loyalty and market share quite rapidly. Not surprisingly we have been seeing consistent double digit growth”.
So what does he have in mind for the Coral brand that expanded so successfully since its formation in 2003? Laurent said, “The competition is intensifying with the market getting increasingly crowded. However, Coral Hotels & Resorts is a strong brand that is well-positioned to win a bigger market share with a high visibility and reach. We are now looking for a more balanced geographic growth in the region. Having said so the GCC - UAE and KSA in particular - are central to our expansion strategy at HMH. If you are not strong in your home market, you lose your DNA. The key thing is to get the right locations and products. The travel and tourism forecasts look very promising and we are eager to capitalize on this buoyant scenario.”
The Middle East region is entering a new era of stability with increased connectivity and expansion of existing infrastructure. Current estimates suggest that over the next 20 years, upwards of $3 trillion will go directly into leisure and tourism and indirectly into the supporting infrastructure. Through projects announced to date, by 2020 the region will add airport capacity for 300 million extra passengers, build over 200 new hotels, add 100,000 additional rooms, grow visitor numbers to 150 million, and increase the size of its aircraft fleet by over 150% by 2025. With the leisure and business travel sectors both set to double in size, the region’s forecasts suggest annual travel and tourism revenues could increase 89% over the next 10 years.
Founded in 2003 in Dubai, HMH – Hospitality Management Holdings is a fully-integrated hotel management company that prides itself on being the first hotel chain in the Middle East to offer alcohol-free safe environment. It provides hotel owners and developers a broad spectrum of comprehensive management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from budget to luxury. These include The Ajman Palace, Coral Hotels & Resorts, Corp Hotels, ECOS Hotels and EWA Hotel Apartments. Through its dynamic operation and strategic expansion in the Middle East and North Africa, HMH has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. Its existing portfolio features 20 properties located in some of the most desirable destinations across the MENA region, as well as a healthy pipeline of hotels under development.
For more information about HMH please visit http://www.hmhhotelgroup.com
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MPJ (Marketing Pro-Junction)
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Marketing Pro Junction
+971 50 6975146