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Study of the Top 50 Crowdfunding Campaigns
National Crowdfunding Services, LLC releases an analysis of the top 50 crowdfunding campaigns.
Using data from one of the major crowdfunding websites, 'Top' was measured by total dollars raised. In the chart embedded in the slideshow below, the X axis shows the dollar amount of the reward or perk ($1 to $10, $11 to $20, etc.) The Y axis shows the cumulative number of rewards/perks collected across all 50 campaigns, so the chart shows that, for the top 50 crowdfunding campaigns on Indiegogo and Kickstarter, 100,000 rewards/perks with a value ranging from $1 dollar to $10 dollars were selected by supporters.
Our slide show on the study is online at http://www.slideshare.net/
One key insight is that people are willing to donate small dollar amounts, up to about $50, and then contributors look to donate at least $100. To explain this phenomenon, classify backers into two categories:
1. The first category are people who simply want to help. They donate less than $50 dollars and do not donate for the reward (normally a T-shirt, poster, etc.) They are “angels” who simply want to make the thing happen.
2. The second category are people who actually want the service or product being offered. These are the core customers for whatever the future product or service is.
Other insights (slide 2) include:
A. Set a reasonable monetary goal, relative to what you are trying to do.
B. For your fan base, you have something in your possession that will prove to them that you are all in. Think of what this might be and offer it (or a chance to posses it, if only temporarily.)
C. Your entire campaign should be about something people can't get anywhere else, at any price.
D. It should be for something that makes life better for someone else.
For the full report ($129.00) and a description of the crowdfunding tactics that follow from this analysis, see: https://www.paypal.com/
William Michael Cunningham
Page Updated Last on: Jul 15, 2014