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Social shopping site Styloko.com launches a personalised advertising program
Social shopping site Styloko.com has announced that it is launching an advertising program offering brands and retailers the ability to display personalised ‘Promoted Products’ in premium positions across the site.
The interactive advertising area uses intricate algorithms to deduce which items are highly relevant to the user browsing the site. For example, if a shopper is following Isabel Marant Shoes and has also interacted with products from other similar brands, they will then be presented with a selection of ‘Promoted Products’ specific to them. The more users interact with the site, the more relevant the ‘Promoted Products’ section becomes to them, further enhancing their shopping experience.
Fundamentally, the ‘Promoted Products’ section provides unique targeting capabilities to participating brands and retailers through showcasing their products to potential customers that are likely to buy in a non intrusive manner. For shoppers, it maintains and enhances the tailored shopping experience by highlighting items that they are likely to be interested in, ultimately increasing the conversion rates.
Supporting Styloko’s mission to provide a fully personalized fashion marketplace for it’s users, this data driven feature has been developed to drive intelligent purchase decision making without interrupting the consumer’s shopping experience.
In a world that has so far been dominated by expensive and inflexible static display advertising packages, the ‘Promoted Products’ section is a highly relevant solution that is reflective of the recent advancements in digital technology.
Ivailo Jordanov, Founder of Styloko.com says: “We are always looking for relevant ways to work closer with retailers to enhance users’ shopping experience, while increasing conversion rates. So far, we have seen promising results from the initial tests and will continue to develop the algorithms to further improve the results.”.
The ‘Promoted Products’ section has been live in testing stages for 3 weeks and results so far have shown increased sales and revenue for retailers populating the space. Styloko will be opening the advertising program to further retailers in the coming weeks.
About Promoted Products
The ‘Promoted Products’ section is a new premium advertising space on www.styloko.com . The area is situated at the top of Styloko.com shopping pages and individual retailers will get the opportunity to bid for the premium space to be able to promote their products.
Using new algorithms to collate data about users, it’s aim is to show consumers a more personalised set of items within the area that are still based on their preferences giving enhanced visibility to the featured retailers.
Styloko.com is the social shopping site and mobile application that connects people to the products they love via a quick, curated, and highly personalised shopping experience. Working with thousands of leading fashion brands and retailers, users follow their favourite labels to see an instant feed of targeted products in one place, and curate their personal online boutique of specific items they love and want to shop. Other features include sale alerts when coveted items go down in price, editorial highlighting the latest trends, and the ability to discover new and trending styles through Styloko’s community of like-minded style-savvy shoppers.
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Page Updated Last on: Jul 04, 2014