Announcing Free Training Webinar: 3 Secrets for Creating Attention Grabbing Safety Messages

MELBOURNE, Australia - July 1, 2014 - PRLog -- Melbourne, Australia (Date) – Marie-Claire Ross, CEO and Author at Digicast Productions, a safety communication agency (http://www.digicast.com.au), today announced the launch of a free webinar, 3 Secrets for Creating Attention Grabbing Safety Messages.  It’s designed specifically for safety leaders who are frustrated that workers are ignoring their safety messages and who want an easier way to get co-workers to improve their safety habits.

Creating a safe workplace is a business imperative for all organisations.  Yet, there is a plethora of safety related information readily available through the internet, professional associations, media publications, books and training courses.

What many organisations find is that they are drowning in safety information.  There is so much safety intelligence to keep track of that it's difficult for them to decipher what is relevant for their company.  What they really want is for someone to shine a light on applicable safety information and help people see what the dangers are and what they need to do to keep workers safe.  In effect, workplaces are drowning in safety information, but they're starving for wisdom.

This is the important role of a safety professional.  To be able to critically think about what the safety information is highlighting and then write and talk about it in such a way, that people can understand what it means and how it is relevant to them.   Yet, so many safety professionals discuss safety in such a way that's confusing and obscures how that information relates to people's lives.

Marie-Claire Ross, the author, says that “Safety professionals want their safety leadership messages to be understood and acted upon.  This can be challenging when you have language and geography barriers, age differences and people just not listening because they suffer from the highly contagious “it won’t happen to me” bias.  Then, there is the issue of trying to get people to listen to what is said, not what they think is being said.  So often, safety professionals feel so frustrated that their safety messages are being misinterpreted.  Being able to create the right safety message that gets attention, that people can understand, remember and then take the right action upon, is crucial for successful safety leadership.”

This 90 minute free webinar addresses:

·      Discover why getting attention is the first step in changing safety behaviours.

·      Overcome "we've heard this all before" bias by leveraging 3 emotional triggers.

·      Learn 5 simple strategies to get people's full attention and keep it.

The webinar is live on Thursday 17 July at 11am AEST and there are eight other dates to choose from.  Those interested should visit http://59176.hs-sites.com/safety_message_secrets to register.

About the Presenter

Marie-Claire Ross (BA Hons) began her career in market research.  She worked with well renowned advertising agencies and communication consultancies, testing communication campaigns for success.  Here, she honed her word-savvy skills, writing assorted business reports to engage time-poor executives.  For over 13 years, she has run a video production agency writing video scripts to influence, as well as articles on communication that have been published worldwide.  Her popular Workplace Communicator blog is read by close to 10,000 people each month.  Over the last ten years, she has worked with large industrial companies around the world to improve their safety communication.

About Digicast Productions

Established in 1991, Digicast is a communications agency that specializes in both internal and external communication.  Our communication programs work to change behavior from aligning staff with your culture, launching new initiatives and training staff to keep them safe and productive.  For more information, visit The Workplace Communicator blog for training tips, www.digicast.com.au/blog.