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New Beer Festival “Ale Share” falls on former Bele Chere weekend in Asheville
New beer festival hosted by Asheville, NC's, Highland Brewing "brews a better community" with unlimited samples and ticket proceeds to local greenway foundation.
Despite a busy season, most breweries opted to donate their beer, and 100% of net proceeds will be given to the Asheville Parks and Greenways Foundation. Mike Rangel, owner of Asheville Brewing Company, opted to donate. “When a festival is organized by a fellow brewery, that’s something we want to support. We’re all in this together,” he said.
“Every brewery is balancing donations and investing in its own growth,” said Vice President Leah Ashburn. “So we are glad to pay for the beer. Even so, we have so many that donated. We are thrilled by the generosity of our brewing community and the collective donation that will be made to the Asheville Parks and Greenways Foundation.”
Ale Share falls on the same weekend as the city’s Bele Chere festival, which will not return this year. That fact revealed an opportunity to Hospitality Manager Grant DaSantos. Known as a constant idea generator, he saw the weekend dates as a chance to bring WNC breweries together with food and music.
Three bands will play – Mark Shane, Floating Action, and the Sufi Brothers, featuring Woody Wood. Food trucks will include the popular Pho Ya Belly and Smashbox.
Tickets are $35, $50 for VIP (a private hour of sampling and t-shirt), or $15 for Designated Drivers. Available now, at the brewery and online: http://www.highlandbrewing.com/
Tips: bring cash and save the ticketing fee. No dogs please. Must be 21 or older to attend.