Berkley Accident and Health Introduces New Logo

HAMILTON, N.J. - June 30, 2014 - PRLog -- Hamilton Square, NJ – Berkley Accident and Health has introduced a new logo that strengthens its brand and identity. The new logo better represents what Berkley Accident and Health stands for — an entrepreneurial risk management expert that is aligned with the W. R. Berkley Corporation, a Fortune 500 company.

Berkley Accident and Health is a member company of W. R. Berkley Corporation, one of the top 20 largest property/casualty insurers in the U.S. Founded in 1967, W. R. Berkley Corporation is a member of the Ward’s 50 group of top-performing insurers for safety and consistency.

“The goal of the logo redesign was to bring forward a broader awareness that we are a member company of W.R. Berkley Corporation,” said Christopher Brown, President and CEO of Berkley Accident and Health. “We operate in specialized niche markets, and many of our customers and producers were unaware that we are part of a Fortune 500 company that is so well-recognized for its insurance expertise.”

The new logo adds the well-known “b” symbol of W.R. Berkley Corporation to the established logo that Berkley Accident and Health has used since its formation in 2005. The resulting design and color scheme better convey the company’s commitment to deliver superior Stop Loss, Captives, Managed Care, and Specialty Accident protection, combined with the resources of the wider group.

“Since we are rapidly growing, we needed a stronger visual identity to distinctly communicate our singular strengths,” said Christopher Brown. “This change comes at a great time in Berkley Accident and Health’s history. We are expanding, introducing new products, entering new markets, and growing our workforce.”

While the company’s logo has changed, its mission remains the same – to provide the best risk management to the individuals, employers, and groups it protects. Berkley Accident and Health will fully transition to its new logo by the end of 2014. The company is committed to ensuring that this change will be as seamless as possible for customers and business partners.

In conjunction with the introduction of the new logo, Berkley Accident and Health will introduce a new, revitalized corporate website and collateral materials, and an updated social media image. One of the primary objectives of the online redesign will be to enhance the user experience by presenting a more unified, modern look while allowing for better communication of content and risk management tools.

To learn more about Berkley Accident and Health’s new logo, visit

About Berkley Accident and Health

Berkley Accident and Health is a member company of W. R. Berkley Corporation, a Fortune 500 company. Berkley Accident and Health provides an innovative portfolio of accident and health insurance products. It offers four categories of products: Employer Stop Loss, Group Captive, Managed Care (including HMO Reinsurance and Provider Excess), and Specialty Accident.

The company underwrites stop loss coverage through Berkley Life and Health Insurance Company, which is rated A+ (Superior) by A.M. Best Company.

Berkley Accident and Health
2445 Kuser Road, Suite 201
Hamilton Square, NJ  08690
(609) 584-6990

Berkley Accident and Health

Like PRLog?
Click to Share