Discovery the next generation of rental agency!
Discovery Holiday Homes is the next generation of holiday home rental agent, structuring its business to adapt to the dramatic shift in guest and travel habits. With independent owners now often looking for support channels and other well established agencies seeking businesses to expand their reach, Discovery has developed tools and is partnering daily with owners and agents.
By: Discovery Holiday Homes
TORQUAY, U.K. - June 28, 2014 - PRLog -- Discovery Holiday Homes, a UK, Devon based business specialises in holiday home rentals in specific destintations. With a growing number of partner owners and agencies, the investment in technology and personal service has seen excellent results over the last two years.
Traditionally agencies have tried to keep a tight, exclusive, high margin hold over owners, with onerous exit terms. However the large increase in rental inventory, the competitive online growth of search dominant, expensive, marketing platforms and the need to invest in technology has meant the booking opportunities are more complex and demanding.
Guest habits are also changing with shorter stays taken more often, in different and diverse destinations, with more pressure to "get the best deal". Owners in particular can find this avalanche of changes too demanding to adapt to, or address in their busy working lives.
Discovery has developed a range of tools to faciliate this new sharing holiday home business model. All owners receive their own beautiful responsive websites with real time calendars and tariffs, unlimited photos and payment solutions integrated to Discovery.
Owners have the ability to deploy responsive, mobile friendly fully operational micro-websites, with payment solutions and long tail keyword search opportunities from a central control. This creates a web network where owners can promote their properties with no expense and mass listing dilution. Many owners are socially active and like to self promote and this plays to the tool network strength and booking opportunities.
Discovery still handles the questions and comunication, but owners who are socially active can promote their own properties without fear of a listing dilution on advertising sites. In addition Discovery can supply a range of other tools such synchronised calendars for owners who have their own websites already and payment solutions.
A number of forward thinking and technology centric partner agencies now work closely with Discovery to leverage its client base and sycnhronise booking systems and data. Owners and businesses all benefit from this extended visibility and opportunity without many of the divisive controls being implemented by the global travel businesses.
Discovery is continually developing its tool set and sharing concept, with various options available to owners such as 10daystogo.com where last minute bookings are made based on a sliding time and tariff scale. Checkout in multiple currencies, instant notifications, automated instructions, online booking reviews are all integrated and part of the new world demands.
Personal service is still however at the forefront of the holiday home rental business and direct communication, extensive local knowldge and a guest (and owner) centric focus is still required. Technology supports this ethos and is vital to success in this industry, but they are close bed fellows!