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Gemesis Inc. Rebrands Itself as Pure Grown Diamonds
Lisa says, “Each of us in the diamond industry is proud of our values, especially of honesty and disclosure. Lab-grown diamonds are truly innovative and represent an incredible category. The new name reinforces our commitment to disclosure and transparency.”
Regarding disclosure, education and training, Bissell states, “This will be the mantra of Pure Grown Diamonds. We will continue working to make lab grown diamonds a choice for consumers and a valuable opportunity for the industry.” She adds “Offering lab-grown diamonds that are certified and sustainable also supports existing industry commitments to responsible sourcing.”
Lisa is joined by a team of experienced jewelry and merchandising professionals who understand the American diamond market. Pure Grown Diamonds remains committed to disclosure and education and those philosophies will now be reflected in the brand’s name.
About Pure Grown Diamonds Inc.: Pure Grown Diamonds Inc. is a privately held company based in New York, NY. Founded as Gemesis Inc. in 2013, Pure Grown Diamonds is the principal distributor of Type llA gem-quality grown diamonds and grown diamond jewelry in colorless and fancy colors.
L. Pike, Media Director
Pure Grown Diamonds Inc.
28 West 44th St
New York, NY 10036